E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review

Abstract

Textile sector plays very important role in the economy of Pakistan. It contributes in the form of foreign remittances receipts for textile products exports to international markets. At present global environment, the Pakistan textile sector is not fully apply the latest marketing tools to increase exports and market share in the international markets. In this paper, we presented the E-marketing development model which explained the whole process of e-marketing application like environmental scanning, review marketing goals, and with considering all 4 Ps to make effective decisions for the textile organizations. This model comprehensively guides the companies for effective decision making regarding the application of e-marketing in the textile sector of Pakistan. This current work attempts application of e-marketing in the textile sector of Pakistan and how this e-technology can be rewarding to promote the textile business of Pakistan in the local and foreign markets. This paper also guides the managers to implement e-marketing model in the organizations practically for effective decision making.

Home Economics Fostering Digital Resources for National Development and Sustainability

“…Moreover, because textiles and clothing are heavy international competition requiring continuous improvements, constant changes in the sector is sacrosanct. Abrar et al (2016) noted that the key innovations for the clothing and textiles industry can be found in the areas of: smart highperformance materials and products; digital manufacturing and supply chains; bio-based materials and processing. The authors further maintained that the smart textiles area such as electronic textiles and smart wears is trending.…”

“…The authors noted that due to fast growth of information access powered by digital resources, plenty of clothing and textiles companies have already or planned to move from customary services to electronic surroundings. Abrar et al (2016) noted that Web research has become an increasingly essential tool throughout the clothing and clothing purchasing process, a significant number of entrepreneurs in clothing and textiles market are seeing the benefits and making meaningful utilization of the trend for their business profit. It is inevitable for clothing and textiles or fashion marketing to employ innovation to manage its capacity without E-marketing.…”

The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator

“…Similar to product innovativeness, simply introducing a new service is necessary but not sufficient as an indication of innovation. An innovative product or service must also be unique in its market (Abrar et al, 2016). concentration on developing products and services that are new or distinct from rivals' products and services is referred to as an innovation strategy.…”

“…According to Ofori and The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator [208] El-Gayar ( 2020), e-marketing orientation positively contributes to these objectives by boosting communication, allowing for more intensity, and increasing information sharing. The market orientation performance chain is mediated by innovativeness, customer loyalty, and quality, according to Abrar et al (2016) revised model based on previous empirical investigations.…”

E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products

“…Internet websites and other online forums are helpful and suitable means to share the information amongst consumers and vendors in the domestic markets as well as in international markets. This is very inexpensive means to share communication, and companies are proficiently applying these online tools to grow their business [56].…”