Writing Business 2014
DOI: 10.4324/9781315840246-3
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E-mail: uses, issues and problems in an institutional setting

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Cited by 12 publications
(16 citation statements)
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“…In the Asian context, Maier (1992), who studied business communication between Australian and Japanese, found that the Australians ask questions indirectly where the Japanese used informal and more direct language. In line with the above studies, other researchers also found strategies used by Chinese, Koreans, and Vietnamese differ from those used by native speakers of English (Mulholland, 1999;Sheer, 2000). However, "the Asian mind should not be regarded as homogeneous" (Minah Harun, 2007: p. 29), thus searching politeness strategies in Malaysian business email communication is needed to clarify how Malaysian employees view themselves and other in workplace emails.…”
Section: Literature Reviewsupporting
confidence: 67%
See 1 more Smart Citation
“…In the Asian context, Maier (1992), who studied business communication between Australian and Japanese, found that the Australians ask questions indirectly where the Japanese used informal and more direct language. In line with the above studies, other researchers also found strategies used by Chinese, Koreans, and Vietnamese differ from those used by native speakers of English (Mulholland, 1999;Sheer, 2000). However, "the Asian mind should not be regarded as homogeneous" (Minah Harun, 2007: p. 29), thus searching politeness strategies in Malaysian business email communication is needed to clarify how Malaysian employees view themselves and other in workplace emails.…”
Section: Literature Reviewsupporting
confidence: 67%
“…Previous research on politeness in workplace emails, in Malaysia, claimed that politeness is minimal (Abdullah, 2003), and messages are written in imperative and declarative forms (Ng, 2003). Additionally, research showed how politeness strategies used by "Westerners" are different from these used by "Asians" (Grindsted, 1997;Maier, 1992), as strategies used in Chinese (Sheer, 2000), Koreans and Vietnamese cultures (Mulholland, 1999) could be viewed in an unpleasant way by natives and vice versa. This study, however, revealed that the respondents from the different ethnic backgrounds used more indirect than direct politeness strategies.…”
Section: Discussionmentioning
confidence: 99%
“…Later on, Louhiala-Salminen (1999) found that business fax can stand as an umbrella for a number of business fax subgenres like inquiry and order. Mulholland (1999) shared Louhiala-Salminen"s (1995) view of recognizing genres. She referred to workplace emails as a single genre.…”
Section: Identifying Genrementioning
confidence: 85%
“…She referred to workplace emails as a single genre. Mulholland (1999) strived to find the regularities of workplace emails as a genre, and she did not refer to any subgenres. Mulholland's motive of doing the study was driven by her desire "to describe and account for e-mail as a distinct genre in the evolutionary stage in one particular institution and in one set of communications" (Mulholland, 1999, p. 81: original emphasis).…”
Section: Identifying Genrementioning
confidence: 99%
“…The literature shows that scholars had their attempts focused on the social implications of workplace electronic communication. Linguists, on the other hand, used a small number of email massages (see for instance Alatalo, 2002;Mulholland, 1999;Nickerson, 2000), collected unrepresentative sample of emails (e.g. Ng, 2003;Nickerson, 2000; and focused on native speakers of English (Mulholland, 1999;Markus, 1994;Waldvogel, 2005Waldvogel, , 2007 to generalize facts.…”
Section: Literature Reviewmentioning
confidence: 99%