E‐Mail Marketing

Page, Kelly L.

doi:10.1002/9781118785317.weom090089

Wiley Encyclopedia of Management 2015

DOI: 10.1002/9781118785317.weom090089

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E‐Mail Marketing

Kelly L. Page

Abstract: This article provides a review of e‐mail marketing, the benefits of e‐mail marketing, the importance of permissions marketing, and the rise of spam, unsolicited e‐mail messages.

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E‐Mail Marketing

Abstract: This article provides a review of e‐mail marketing, the benefits of e‐mail marketing, the importance of permissions marketing, and the rise of spam, unsolicited e‐mail messages.

Cited by 0 publications

References 3 publications

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