E-commerce Platform Performance, Digital Marketing and Supply Chain Capabilities

Agus, Anna Amalyah; Yudoko, Gatot; Mulyono, Nurbudi; Imaniya, Taliya

doi:10.21632/irjbs.13.1.63-80

Cited by 11 publications

(9 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…When people's salaries fall, they must choose between basic necessities and expensive luxury products. When the latter, they will choose the former (Agus et al, 2020;Ahmed et al, 2015;Ajitha & Sivakumar, 2019).…”

Section: Research Problemmentioning

confidence: 99%

The Impact of Lipstick Effect on Purchasing Intention: The Case of the Lebanese Cosmetics Industry

Alozian,

Shatila

2023

EUrASEANs

View full text Add to dashboard Cite

The lipstick effect is motivated by women's desire to attract partners with resources and is driven by the intended mate-attracting function that these products perform. The study does not rule it out, but the emotions caused by the economic downturns make us suspect that other causes are likely involved in the lipstick's effect. Data from this study were collected using a self-administered questionnaire in Lebanon. The questionnaire was distributed to 250 people from the target group using Google Forms with customers who usually prefer to shop. The variables were explained to them, and only 180 respondents completed the questionnaires. This survey aims to collect information on people’s perceived usefulness, ease of use, perceived control, self-efficacyand enjoyment during 2022, as well as the descriptive characteristics of consumers who prefer to buy cosmetics products in Lebanon. The questionnaire responses were the main data source for statistics and hypothesis testing. The contribution of this study on the impact of the lipstick effect on purchasing intention during the crisis in Lebanon is to provide a better understanding of consumer behavior during economic downturns. By examining the factors that influence consumer purchase intention in the context of the lipstick effect, the study adds to the existing literature on consumer behavior duringa recession. In addition, by focusing on the specific case of Lebanon, the study provides insights into how the lipstick effect may vary across cultural and economic contexts.

show abstract

Section: Research Problemmentioning

confidence: 99%

The Impact of Lipstick Effect on Purchasing Intention: The Case of the Lebanese Cosmetics Industry

Alozian,

Shatila

2023

EUrASEANs

View full text Add to dashboard Cite

show abstract

“…Moreover, digital marketing transformation has been more critical by the market since the outbroke of covid-19. The implementation by authorities of social and physical distancing and selfquarantine as public policy has changed where and how people buy goods [2], eventually facilitating a structural change from offline to online. Breaking all the limitations offline, digital marketing gives a new opportunity for enterprises in the service industry that once barely relied on physical store sales to survive [3].…”

Section: Introductionmentioning

confidence: 99%

Analysis of Digital Marketing Transformation Path in the Service Industry: A Case Study of Tiktok E-commerce Platform

Ma¹

2023

BCPBM

View full text Add to dashboard Cite

The rapid development of the internet and the new life form after the coronavirus outbreak accelerated digital marketing transformation in the service industry. In China’s highly-matured online shopping market, the young Tiktok e-commerce platform has the advantage of encouraging interest and purchases through soft content creation. This paper deeply analyzed the mall entrance and broadcasting room entrance for companies’ applications and evaluated their strong points and weaknesses. This study concludes that the Tiktok e-commerce platform indeed creates an innovative path to help companies in the service industry finish the digital marketingn process and gain a certain increment in GMV and other evaluating data through online stores and broadcasting rooms. Nevertheless, it still has some problems with algorithm recommendation and page display.

show abstract

“…The research of e-marketing in developing economy mostly related to e-commerce marketing capabilities (Gregory et al, 2019) while others define e-marketing as foreign market entry mode (Cassia & Magno, 2022). Increasing interest SMEs players towards digital orientation vary in e-marketing adoption (Agus et al, 2020) and some of them are still struggling in digital transformation process (Dethine et al, 2020). Rapid transformation internet and the use of ICTs for business has transformed the local marketplace into the global one (M. A.…”

Section: Introductionmentioning

confidence: 99%

Role of E-Marketing on Sme’s Performance in Bandung City: A Qualitative Approach

Diandra¹,

Farida²,

Andriyansah³

et al. 2023

ISBEST

View full text Add to dashboard Cite

Nowadays, e-marketing has been transformed into the most powerful tool for business performance in the digital technology era. The concept of e-marketing has become increasingly important for many entrepreneurs to sustain competitive advantage. The purpose of this paper is to investigate the role of e-marketing for SME’s Performance in Bandung City and identify the source of resilience adopted by entrepreneurs during covid-19. However, there are few studies which analyze both relations. This research aims to fill the gap. Data were collected and obtained in-depth interviews with the owners of selected SMEs, and focus group discussion (FGD) conducted in Bandung City. Thus, this research was performed by means of a qualitative approach. The results show the multifaced nature of e-marketing evolving the use of the internet, adoption of e-commerce and social media, and the acceptance of technology for business performance. While resilience stands for navigating survival and pace digitalization in time of crisis. This research is limited to the extent of the relationship involved in both cases. The research on e-marketing and resilience is still poorly defined. Future research of quantitative approaches is needed to promote the development of e-marketing concept and its roles in connectivity era.

show abstract

E-commerce Platform Performance, Digital Marketing and Supply Chain Capabilities

Cited by 11 publications

References 17 publications

The Impact of Lipstick Effect on Purchasing Intention: The Case of the Lebanese Cosmetics Industry

The Impact of Lipstick Effect on Purchasing Intention: The Case of the Lebanese Cosmetics Industry

Analysis of Digital Marketing Transformation Path in the Service Industry: A Case Study of Tiktok E-commerce Platform

Role of E-Marketing on Sme’s Performance in Bandung City: A Qualitative Approach

Contact Info

Product

Resources

About