E-Commerce Information System Using Technology Acceptance Model Approach

Abstract

E-commerce websites are one of the most accessed in Indonesia during the covid-19 pandemic. In research conducted for clothing product brands from PT. Mong Kreasi Indonesia, the problem that occurs is the company has not made full use of the information system. The company only uses media social like Instagram and WhatsApp for sales and communication order. Processing and recording of data and transactions are also still manually. The purpose of this research is to design an e-commerce sales information system, that is useful for solving existing problems. To measure the achievement of the designed system, a questionnaire was distributed to the respondents. Total of 70 questionnaires were answered and then tested using the Technology Acceptance Model method using the SMART PLS application. The results is variable Attention to Use on Behavioral Intention to Use has an influence level of 5.063, Perceived Ease of Use on Attention to Use has an influence level of 2.569, Perceived Usefulness on Attention to Use has an influence level of 3.382, and Perceived Usefulness on Behavioral Intention to Use has an influence level of 2.352. Each value is above 1.996, this means each variable has a positive and significant effect in benefits, easy to use, gives satisfaction to users and users has the intention to recommend this system to another.

E-Commerce Coffepedia with Technology Acceptance Model (TAM) Testing

“…The questionnaire was answered using a Likert scale of 1-5 with the following information [20]: In this stage, 2 activities will be carried out, as follows [21]: 1) Fornell-Larcker Fornell-Larcker value of the relationship between the variable itself with other variables. It will be valid if the value of the variable itself is not smaller than the other variables [23].…”

“…Evaluation of the structural model has 2 stages that will be carried out as follows [21]: a. R-Square R-Square is a value that represents how much the independent variable affects the dependent variable. R-Square values of 0.75, 0.5, and 0.25 can be concluded that the model is strong, moderate, and weak [22].…”

“…LIKERT SCALE DESCRIPTIONThe stages of TAM testing on the SMART PLS application are as follows[21]:1. Create path diagramThis stage describing all variables, connecting between variables and loading all indicators according to variables.…”

Implementasikan Sistem Informasi dalam Mendukung Perilaku Pembelian Terhadap Keputusan Pembelian E-Commerce

“…Konsumen e-commerce Shopee merupakan kosumen terbesar dalam berbelanja di ecommerce. E-commerce adalah pionir dalam industri e-commerce di Indonesia karena mengadopsi pendekatan penargetan pasar yang cepat dan massal [1]. Dengan bantuan layanan pembayaran, ecommerce bergantung pada seluruh ekosistem.…”

Theoretical and Technological Analysis of Smart Manufacturing Systems

“…However, the present research specifically concentrates on the whole process of innovation adoption. The TAM (Technology Acceptance Model), as described by Julianto and Daniawan [7], identifies two key criteria related to innovation: perceived ease of use and perceived utility.…”