E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strategies

Agarwal, James; Wu, Terry

doi:10.1007/978-3-319-74129-1_9

Cited by 11 publications

(16 citation statements)

References 82 publications

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“…The internet has grown exponentially in recent years with companies offering their products and services through new alternatives that enable customers to be attracted and retained. Online commercial exchanges have flattened the traditional geographical limits making it possible for firms to now operate anywhere in the world (Agarwal and Wu, 2018;Kumar et al, 2018). This demands a new way of considering online consumer behaviour that transcends national boundaries and takes into consideration cross-cultural effects (Pavlou and Chai, 2002).…”

Section: Introductionmentioning

confidence: 99%

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Rosillo-Díaz

Blanco-Encomienda

Crespo‐Almendros

2019

JEIM

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Purpose While there have always been cultural differences between countries and between individuals, the virtualisation of markets is rendering the impact of these differences even more salient. There is clear evidence that cultural dimensions are relevant in the adoption and use of e-commerce. The purpose of this paper is to analyse the significant effects of individual cultural dimensions on perceived product quality, perceived risk and purchase intention in e-commerce platforms. Design/methodology/approach A questionnaire was developed to serve as a tool of measurement. A confirmatory factor analysis was conducted to examine whether all the indicators for the constructs are reliable. A multiple regression analysis was carried out to test the hypotheses. Findings The results reveal that, in the case of e-commerce platforms, the cultural dimensions uncertainty-avoidance and collectivism exert a significant influence on perceived product quality, perceived risk and purchase intention. Research limitations/implications The present study is based on real well-known e-commerce platforms which could have influenced the responses of the sample due to potential past experiences of use. An experimental design based on fictitious platforms could offer more objective findings. Practical implications This research contributes to the understanding of e-commerce and the behaviour of consumers during online purchasing, taking into account the cultural differences that may exist between them. Originality/value The literature on individual cultural dimensions – that is, non-national cases – and the variables analysed in the present study suffers from great limitations. This study complements a growing interest in analysing the individual cultural dimensions and their effects on the sphere of e-commerce, specifically on perceived product quality, purchase intention and perceived risk during browsing, measured in terms of the six types of risk prevalent in e-commerce platforms.

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Section: Introductionmentioning

confidence: 99%

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Rosillo-Díaz

Blanco-Encomienda

Crespo‐Almendros

2019

JEIM

View full text Add to dashboard Cite

show abstract

“…While most studies have emphasized the importance of formal institutions on the diffusion of e-commerce, they often neglect the underlying effect of socio-cultural norms and values [2]. Culture has long been recognized as a vital factor that influences consumer behavior, including preference to adopt e-commerce [67].…”

Section: E-commerce Country-influencer: National Culturementioning

confidence: 99%

“…Yet, this trust value is a pre-condition for the adoption of e-commerce because of the great uncertainty inherent to online shopping, e.g., faceless transactions, virtual payment, etc. [2]. In contrast, the trust deficit in a high power distance society tends to create a prejudiced attitude toward other people on the internet, such as sellers are dishonest and unethical, which impedes the interest to use e-commerce [65].…”

Section: Power Distancementioning

confidence: 99%

“…The portrayed self-image dimension defines the number of social contacts that a person feels responsible for taking care of, either oneself and immediate family (individualism) or extended relatives and other ingroup members of the society (collectivism) [28]. The theoretical approach to understanding the relationship between individualism and collectivism and online shopping behavior emphasizes the emergence of trust value in the society [2]. Although trust value is considered to be stronger in a collectivist society, it is restricted to ingroup members only [30].…”

Section: Individualismmentioning

confidence: 99%

“…In order words, this type of society does not trust new, strange, or unusual things [59]. Therefore, resistance to change is perceivably higher among customers in collectivist nations, causing the acceptance of new technology to be relatively slower [2]. On the other hand, individualistic countries uphold the principle of universalism, where the citizens identify themselves within broader groups of society.…”

Section: Individualismmentioning

confidence: 99%

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E-commerce adoption in ASEAN: who and where?

Ayob

2021

Futur Bus J

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As an economic bloc, the Association of Southeast Asia Nations (ASEAN) aims to leverage the usage of e-commerce for the benefits of all: government, enterprises, and citizens of its member countries. However, each country varies greatly in terms of economic development and cultural factors, which explains the uneven level of e-commerce adoption in the region. This paper seeks to provide empirical evidence by integrating individual and country-level characteristics to profile e-commerce users in ASEAN. By analyzing multi-source data from 5870 individuals in six countries in 2017, the results reveal that e-commerce adoption is more prevalent among female, younger, more educated, employed, and higher income users. Also, the adoption of e-commerce is found to be stronger in societies that exhibit high individualism, low masculinity and low uncertainty avoidance. This study proposes that e-commerce adoption shall not only be explained by individual characteristics and formal institutions, but also by country-level variables and national culture.

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Why one e‐business adoption model won't fit all firm sizes: The case of Lebanon's e‐service industry

Rassi

2020

E J Info Sys Dev Countries

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This study aims to determine the influential factors for e‐readiness among enterprises in developing countries based on their size. Given the well‐recognized value of e‐readiness in promoting e‐business in developing economies, and based on the Perceived e‐Readiness Model that was previously suggested in the literature, the study considered the impact of internal and external factors by firm size on the adoption of e‐business. Survey data were collected from 276 Lebanese senior managers operating in the e‐service industry, and a multiple discriminant function analysis was used to determine whether a set of variables is effective in predicting the e‐readiness of enterprises in two size categories, that is, large and small to medium enterprises. The study observed that the factors that influence enterprises' e‐business adoption vary depending on the firm's size and that one adoption model does not fit “e‐service firms” of different sizes. Large enterprises are more influenced by managers' commitment and the e‐readiness of supporting industries than their smaller counterparts. The research findings will be of interest to managers, policymakers, and academics in the e‐services industry.

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E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strategies

Cited by 11 publications

References 82 publications

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

E-commerce adoption in ASEAN: who and where?

Why one e‐business adoption model won't fit all firm sizes: The case of Lebanon's e‐service industry

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