“…We collected all publicly available Twitter posts (about 1.9 million) that contained the term ‘JUUL’ from 1 January 2015 to 29 November 2019, using Crimson Hexagon, which utilizes the Twitter firehose API. The time period encompasses the introduction of JUUL to the US market (2015) and the 2019 E-cigarette or Vaping Product Use-Associated Lung Injury (EVALI) cases 7 . As a point of comparison, we also collected publicly available Twitter posts (about 6.2 million) that contained at least one vaping term (vaping, vape, vaper, vapers, vapin, vaped evape, vaporing, e-cig, ecig, e-pen, epen, e-juice, ejuice, e-liquid, eliquid, cloud chasing, cloudchasing, vapepen, vape pen).…”