2007
DOI: 10.2139/ssrn.1011112
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E-Banking Practices and Customer Satisfaction - A Case Study in Botswana

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Cited by 36 publications
(42 citation statements)
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“…Mobarek, Asma (2009) in her article "EBanking Practices and Customer Satisfaction -A Case Study in Botswana" cleared that Banks' external environment, including globalization and deregulations, have made the banks highly competitive. Banks find it difficult to compete on price, and need to look at other ways to retain customers.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Mobarek, Asma (2009) in her article "EBanking Practices and Customer Satisfaction -A Case Study in Botswana" cleared that Banks' external environment, including globalization and deregulations, have made the banks highly competitive. Banks find it difficult to compete on price, and need to look at other ways to retain customers.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Banks and other financial intermediaries recognize that, the information technology has already become an important pillar to create loyalty among customers (Bukhari & Kazi, 2016;S.-C. Chen, 2015). Therefore, the banks introduced, E-banking as the newest delivery channel for banking services to create customer loyalty (Mobarek, 2007).…”
Section: Customer Loyaltymentioning
confidence: 99%
“…In line with above discussion, the e-banking practices ensure the compelling advantages that it offers greater flexibility, enhanced market outreach, lower cost structures, faster transactions, broader product lines, greater convenience and customization (Alhinai, Albadi, Alshihi, & Al-Gharbi, 2013). Due to this, banking institutions has already started to focalize on e-banking practices as the core-competence to create the customer value (Angelakopoulos & Mihiotis, 2011;Bauer, Hammerschmidt, & Falk, 2005;Mobarek, 2007;Shahriari, 2014;Srinivasan et al, 2002). In the supportive view, Armstrong, Adam, Denize, and Kotler (2014) suggest that, marketers need to develop their strategic marketing efforts for enhancing customer loyalty to their organization and to their brands by enriching superior customer value.…”
Section: Introductionmentioning
confidence: 99%
“…This shows the behaviour and perception of banks customers. For example, other studies (e.g., Mobarek, 2007;Nupur, 2010;Unyathanakorn and Rompho, 2014) suggest that banks' customers' satisfaction increases after becoming a user of e-banking, and enables customers to control cash flows in their accounts.…”
Section: Empirical Findingsmentioning
confidence: 99%