“…Customer experience is commonly used by the hospitality business, such as hotels or tourism objects, most have found a significant effect from customers' experiences toward customers' satisfaction (Ali, et al, 2016;Teng, 2011;Pine and Gilmore, 1998). Some of the prior studies also find that a good customer experience could create customer loyalty (Hussein, et al, 2015;Lugosi, 2016;Skogland and Siguaw, 2004;Teng, 2011;Ali, et al, 2016;Bigne, et al, 2005;Collins, 2010;and Jalil, et al, 2016) Prior literature proposed various components of the customer experience (Hemmington, 2007;Bitner, 1992;Gupta and Vajic, 1999;Walls, 2013, Gupta andVajic, 1999;Grove, Fisk, and Dorsch, 1998;Walls, Okumus, Wang, and Kwun, 2011). Bitner (1992); and Gupta and Vajic (1999) proposed the physical environment and interaction as customer experience dimensions.…”