Dynamics of wetland tourism in China: studying wetland tourism park service quality with post-trip tourist intention and tourism value co-creation

Xu, Di; Jian-ji, Luo; Li, Yanan; Li, Tianruo

doi:10.1007/s11356-023-28370-7

Cited by 3 publications

(2 citation statements)

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“…The quality of service as conveyed by some researchers is the root of the attraction of tourists in visiting. Quality of tourism services involving the use of quality-of-service technologies is becoming very important today (Wei, 2011), as it has the role of mediating revisiting intentions for tourists (Xu et al, 2023). Travelers' opinions related to affordability (i.e.…”

Section: Introductionmentioning

confidence: 99%

Nostalgic Marketing and its Antecedents on Gen X

Puspitasari,

Saputra,

Casmi

2024

J. Professional Business Review

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Purpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator. Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing object. Design/Methodology: The research method used is the Structural Equation Modeling (SEM) SmartPLS version 4 model. With validity, reliability and goodness of fit analysis tools to answer the research hypothesis. Findings: The results obtained by nostalgia marketing have a positive and significant effect on brand reputation, service quality, and premium price. Brand reputation and premium price do not mediate nostalgic marketing on customer satisfaction, while service quality mediates. Last result, brand reputation and premium price had no effect on customer satisfaction, while service quality had a positive and significant effect. Practical and Social Effects: Tourists' perception of tourist attractions is formed not only on the basis of individual knowledge and beliefs about the characteristics of the site, but also their feelings and perceptions of the destination. Thus, if we want to strengthen again, there is a need for an age-old relationship between tourists and brands. With constant satisfaction, respondent satisfaction remains high to an insignificant price, and commitment and loyalty will be formed. Value or Origin: The many historical tourism sectors in Indonesia and the high number of older visitors make this sector a source of economic and regional growth. This is reinforced by data from Borobudur Temple as the largest Buddhist temple heritage tourist attraction in the world, where 23% of visitors or tourists are over 50 years old. At that age, what motivation makes them visit if not memories and historical facts of the past. Remembering the past, it is easiest to visit the subject directly, this is important in studying neuromarketing and emotions in business.

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Section: Introductionmentioning

confidence: 99%

Nostalgic Marketing and its Antecedents on Gen X

Puspitasari,

Saputra,

Casmi

2024

J. Professional Business Review

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“…One of the sectors that has grown significantly over time in terms of revenue and the production of new technologies is tourism. The facilities and transport systems in tourist areas serve as impactful factors in the development of tourism [ 12 ]. Transportation is necessary for accessing points of interest (POIs) and determining the location’s allure.…”

Section: Introductionmentioning

confidence: 99%

Analyzing intelligent tourism development and public services based on a fuzzy genetic hybrid system to promote environmental and cultural values

Lou

2024

PLoS ONE

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Environmental, cultural, and public service-dependent factors encourage the development of a country’s tourism. In recent years, automated tourism development using statistical and accumulated data has been exploited to recommend attractive tourist features. This article thus discloses an intelligent development assessment method (IDAM) using cumulative factors (CFs) for deriving development-focused improvement in tourism. This method accounts for public services and environmental and cultural factors that promote tourism for better assessment. The fuzzy process identifies the maximum possible impacting factors by independently evaluating the reviewed values. Based on the reviewed values, the manipulation of factor relationships is derived to identify even trivial factors impacting development. The fuzzy outputs are thus integrated with optimistically impacting development factors to provide attractive recommendations. Such recommendations are analyzed using fuzzy data for previous and current development factors for new decisions. The system’s efficiency was evaluated using the recommendation ratio, ensuring a 48.58% success rate, a development rate of 0.105%, a 4-factor detection rate, and a review-based assessment rate of 55.5% for a sample size of 5,000 visitors.

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