Dynamics of the relationship between product features, quality evaluation, and pricing

Abstract

Examines the relationship between a product's features, the consumer's quality evaluation, and the marketer's pricing in the context of a dynamic product/market environment. Estimates a simultaneous system model using two-stageleast-squares regression on Consumer Reports data of three high-technology consumer durables which have shared common product/market characteristics but reached different levels of household ownership in the late 1980s. The results of pairwise correlation and 2SLS regression analyses revealed that the associations between prices and quality evaluations were insignificant, but the associations between product features and prices or between product features and quality evaluations varied across the three product categories at their different levels of market penetration. As a product's customer base widens or the consumer's knowledge and experience with the product accumulates, the significant association of marketer's prices changes from "with the product's feature availability" to "with the consumers' experience-in-use advantages," while the significant association of consumers' quality evaluations changes from "with the consumers' experience-in-use advantages" to "with the consumers' experience-in-use disadvantages." The empirical results, however, suggest no relationship between the marketer's pricing of a product and the Consumer Reports' overall quality evaluations on the product.

استخدام نموذج التکلفة المنفعة لقیاس سوابق النیة للتبدیل -دراسة تطبیقیة على عملاء الاتصالات المتنقلة فی مصر (باللغة الانجلیزیة)

“…The quality of Mobile telecommunication service is also related to the extent to which the service's major functional features are available on one side and the customer's service experience of the other useful features on the other (Yoon &Kijewski, 1997). Major functional features are considered the source of main advantages that customers expect to gain when purchasing it.…”

The association of selected economic parameters in construction output – an international comparison

“…The objective quality can be defined on the basis of predetermined measurable criteria, which are usually derived from the technical requirements of production. From the viewpoint of the trader, quality is defined as a factor which is determined by the specific features, functions and performance of the product (Yoon and Kijewski (1997). However, the problem with objective quality is the instability of the indicators which describe objective quality and which change over time, as has been documented, for example, in studies of the automotive industry (Johnson & Chvala, 1996).…”

Consumers in a social network: the perception of clothing quality per gender

“…Considering the fashion-marketing perspective, Sieben (1991) and Yoon and Kijewski (1997) point out that the quality of clothing products is associated with the extent to which it meets the consumer needs. Brown and Rice (1998) add that the quality of clothing products has two dimensions: a physical dimension, specifying what the item of clothing is; and, a behavioral dimension that indicates what the item can contribute towards.…”