Dynamics of the marketplace: Key issues, new linkages, and successful organizational models in academic CME

Abstract

Following an initial description of the marketplace for CME, the article identifies and explores six key issues for the future of academic CME: evolution of the academic health center; practice changes and reimbursement; impact of technology; regulatory influences; proliferation of CME providers; and medical school leadership. The author then turns to a discussion of new ways to link CME with practitioners--through academic health centers, within various practice environments, through technology, in the regulatory arena, and by developing relationships with competing groups and organizations. Finally, the article suggests several organizational models with potential for expanding these linkages.

Creating a new paradigm for CME: Seizing opportunities within the health care revolution

“…99 The new paradigm for CME will be built on alliances: unilateral alliances with entities like health science libraries, hospitals, and physician group practices, or multilateral alliances that resemble the community-based networks that were created to manage health care delivery. 100 Leaders in the new CME will need to think strategically (have the ability to create the future), to manage within their organizations the change that will emerge from these new alliances (be versatile yet focused), and to build a culture within the organization that can survive in a changing environment while providing superior products and services in a continuous quality improvement environment. It will not be easy.…”