With concentration on post-purchase support services and customer complaints, auto factories try to perform quality improvement initiatives to improve product quality and promote brand reputation. This paper proposes a quality improvement procedure based on quality management practices (8D and six sigma pilot programs), the first of which helps quality managers to promote the quality performance criteria (R/1000 or TGW/1000) and the second of which assists managers to improve the process capability performance index (CPI). The quality practices in China and South Africa are presented to illustrate the effectiveness of the proposed quality improvement procedure (QIP).