Abstract:This chapter proposes a way to exploit the ongoing convergence between the worlds of broadcasting and Telco in order to find an added value for the audience. We propose Dynamic TV, a concept based on the idea that this scenario may enhance the user TV-watching experience by providing not only a more comprehensive choice (content accessible via the broadband channel are virtually infinite) but most important, a way to take the user from a pure passive TV consumption to a more interactive, on demand, nonlinear e… Show more
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