Dynamic Technological Diversification and Its Impact on Firms’ Performance: An Empirical Analysis of Korean IT Firms

Kook, Sang Ho; Kim, Ki Hong; Lee, Chulung

doi:10.3390/su9071239

Cited by 23 publications

(21 citation statements)

References 68 publications

(114 reference statements)

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“…This finding coincides with the research of Kook et al They believe that enterprises should not diversify between related technical fields, but should focus on specific technologies to enhance their competitive advantage. However, for enterprises with sufficient resources, the ever-increasing technological diversification between unrelated technical fields plays a key role in the innovation performance [47]. That is, R&D capabilities should be adjusted dynamically in compliance with the change of enterprise's the degree of the patent portfolio diversification.…”

Section: Discussionmentioning

confidence: 99%

The Impact of R&D Intensity on the Innovation Performance of Artificial Intelligence Enterprises-Based on the Moderating Effect of Patent Portfolio

et al. 2020

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The patent portfolio affects the research and development (R&D) decisions of artificial intelligence enterprises, and provides rights protection for the enterprise’s product market, which is of great practical significance for the realization of innovation performance. The aim of this paper is to discover how the patent portfolio of artificial intelligence enterprises affects the relationship between R&D intensity and innovation performance. Based on the panel data of 164 listed enterprises in the A-share artificial intelligence concept sector of China, using the panel fixed effect regression method, the impact of R&D intensity on innovation performance was analyzed, and the moderating effect of the three dimensions of the patent portfolio on the two was examined. Studies have shown that the impact of R&D intensity on innovation performance is in an inverted U-shaped relationship. In addition, the diversity characteristics of the patent portfolio have a moderating effect on the relationship between R&D intensity and innovation performance, and when the enterprise is at a high level of diversity, the two have a U-shaped flip relationship. The size of the patent portfolio has a positive impact on innovation performance. The research results have theoretical and practical significance for the implementation of effective R&D management in artificial intelligence enterprise organizations.

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Section: Discussionmentioning

confidence: 99%

The Impact of R&D Intensity on the Innovation Performance of Artificial Intelligence Enterprises-Based on the Moderating Effect of Patent Portfolio

et al. 2020

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“…Cabe destacar que el proceso de diversificación tecnológica en las capacidades tecnológicas desempeña un papel determinante para reforzar la ventaja competitiva. Al respecto, Kook et al (2017), tras analizar la evolución temporal de la diversificación tecnológica en Corea del Sur, recomiendan que la empresa debe concentrarse/especializarse en una tecnología específica para reforzar la ventaja competitiva y posteriormente explotar la diversificación tecnológica; así pues, esta perspectiva abre un enfoque de análisis temporal relacionado con el ajuste dinámico de las capacidades tecnológicas en el tiempo y su resultado en la generación de externalidades positivas producto de su diversificación.…”

Section: Discusión Y Reflexión Teóricaunclassified

Sanjaya Lall: la competitividad industrial y las capacidades tecnológicas

2021

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Este artículo busca identificar el desarrollo teórico y empírico del campo de investigación de la competitividad industrial en torno al concepto de capacidades tecnológicas propuesto por Sanjaya Lall en el marco de las firmas. Se emplea una metodología que consiste en la revisión sistemática de literatura durante el periodo comprendido entre 1987 y 2019. Como principal hallazgo, el estudio permitió identificar claramente tres líneas futuras de investigación sobre la dinámica de las capacidades tecnológicas, la estructura de incentivos y el análisis de las variables macrofundamentales, lo que permite concluir que existe un campo de estudio emergente con relación a las interacciones entre las capacidades tecnológicas, desde su perspectiva económica, y los recursos y capacidades desde la literatura estratégica y administrativa. Con lo cual este estudio aporta de manera significativa a la reflexión teórica en la relación que existe entre las capacidades tecnológicas y la gestión, las métricas de los recursos de la firma y los escenarios, ambientes y procesos de aprendizaje en el ámbito individual, colectivo, organizativo e interorganizativo de las firmas.

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“…Dalam kasus perusahaan dengan sumber daya yang memadai, melakukan diversifikasi penggunaan teknologi yang tidak terkait dengan peranan kunci pada kinerja perusahaan dapat dilakukan. Tingkat diversifikasi teknologi harus disesuaikan secara dinamis dalam kepatuhan dengan perubahan kemampuan inovasi perusahaan (Kook et al, 2017). Pelaku UMKM di Palembang dapat menggunakan teknologi informasi media sosial yang lainnya, tidak hanya youtube, instagram, dan facebook.…”

Section: Diagram Cartesius Analisis Swotunclassified

Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

Ajismanto¹,

Widyanto²

2020

JTIIK

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Penelitian ini bertujuan untuk menganalisis penggunaan media sosial sebagai media promosi usaha kuliner kecil dan menengah di Palembang. Suatu teknik pengambilan keputusan dalam promosi usaha kuliner menggunakan metode Strength, Weakness, Opportunities, and Threats (SWOT). Dengan mengetahui keempat aspek tersebut pelaku usaha dapat memaksimalkan kekuatan dari pemasaran melalui sosial media, meminimalkan kelemahan dan ancaman sosial media marketing, dan membangun peluang-peluang di masa depan. Penelitian ini menganalisis data secara kuantitatif dan kualitatif. Data kualitatif berupa pertanyaan-pertanyaan yang diajukan kepada responden penelitian dengan menggunakan kuesioner, kemudian data tersebut dikuantifikasi agar dapat dianalisis lebih dalam. Tahapan nya dari pemberian bobot dan rating, perhitungan IFAS dan EFAS, diagram kartesius swot, matriks strategi kombinasi strategi, dan matriks SWOT. Kuesioner diberikan kepada 60 pelaku UMKM dan juga pelanggan yang melihat konten promosi UMKM di media sosial. Dilihat dari hasil analisis SWOT diagram kartesius coordinate point antara internal factor dan external factor sebesar 0,19;-0,43 terletak pada kuadran IV yang artinya strategi diversifikasi perlu diterapkan. Strategi yang perlu diterapkan adalah ST strategi seperti menyeleksi target audiens yang melihat iklan berdasarkan range usia, dan jenis kelamin, kemudian implementasi search engine marketing (SEM) dan search engine optimization (SEO) lebih mendalam (S1, T1). Membuat hashtag ataupun keyword yang relevan dengan produk yang ditawarkan, membangun brand image (Personal Branding), dan membuat konten iklan yang menarik (S1, T1, T3). Terakhir, Lebih mengarahkan konsumen ke transaksi penjualan melalui marketplace ataupun website, dan gunakan rekening bersama (S4, T2). Penggunaan teknologi informasi sebagai media promosi di sosial media menjadi salah satu teknik pengambilan keputusan yang dibutuhkan dalam mempromosikan dan meningkatkan pendapatan UMKM di Palembang. AbstractThe aim of this study is to determine the use of social media as a culinary promotions in Palembang. The technique method for making decisions in the promotion of Small Medium Culinary Enterpraise (Culinary SME’s) used Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT). By understanding these four aspects, opportunities for marketing improvement through social media are needed, discussing the weaknesses and challenges of social media marketing, and building opportunities in the future. This study analyzes data quantitatively and qualitatively. Qualitative data in this research is the form of questions asked to respondents using a questionnaire, then the data are quantified for in depth analysis. The stages are from weighting and rating every item in questionneire, IFAS and EFAS calculations, Cartesian SWOT diagrams, combined strategy matrice, and SWOT matrices. Questionnaires were given to 60 Culinary SME’s, and also customers who viewed promotional content on social media. From the results of the SWOT analysis the Cartesian coordinate point diagram between internal factors and external factors is 0.19; -0.43 in quadrant IV, which means that a diversification strategy needs to be applied. Strategies that need to be implemented are ST strategies such as selecting the target audience who see ads based on age range, and gender, then the implementation of search engine marketing (SEM) and search engine optimization (SEO) more deeply (S1, T1). Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). The used of information technology as a promotional media on social media is one of the decision-making techniques needed to promote and increase the income of Culinary SMEs in Palembang

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Dynamic Technological Diversification and Its Impact on Firms’ Performance: An Empirical Analysis of Korean IT Firms

Cited by 23 publications

References 68 publications

The Impact of R&D Intensity on the Innovation Performance of Artificial Intelligence Enterprises-Based on the Moderating Effect of Patent Portfolio

The Impact of R&D Intensity on the Innovation Performance of Artificial Intelligence Enterprises-Based on the Moderating Effect of Patent Portfolio

Sanjaya Lall: la competitividad industrial y las capacidades tecnológicas

Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

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