“…Because the GSD indicators such as energy savings, pollution discharges and product recycling rates are difficult to quantify, consumers cannot directly compare the greenness degrees of the two products, but will be more likely to buy the product with better greenness degree (Bian et al,
2020; Hong et al,
2023). Similar to Chen et al (
2023) and Fang and Zhao (
2023), manufacturer
sells the product directly to consumers at a retail price
, which increases with the increase in the GSD investment level
.…”