Abstract:Customers have become accustomed to a highly streamlined and personalized experience when shopping online. While tech giants such as Apple, Amazon, and Netflix are experts in using customer information and shopping context to deliver relevant offers, airlines are falling behind in this regard with their static content and one-size-fits-all retailing approach. To meet the growing expectations of their customers, the airline industry has expressed a vision for dynamic offer creation, which will allow airlines to… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.