Dynamic modeling of marketing channels to control the inventory of Black Rice in Yogyakarta Indonesia

Putri, Anisyah; Ismoyowati, Dyah; Pamungkas, Agung Putra

doi:10.1088/1755-1315/355/1/012054

Cited by 3 publications

(4 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The research data were obtained through an online survey from 309 respondents in several major cities in Indonesia, namely Jakarta, Yogyakarta, Semarang, and Bali. The choice of city was based on the fact that the marketing of pigmented rice from Yogyakarta was mainly sold to other cities such as Jakarta, Surabaya, Bali, Semarang, and other cities [10]. Consumer surveys are conducted online by distributing questionnaires to consumers known to have a community that cares about the environment and focuses on healthy living, such as organic food activists, healthy food activists, and environmental activists.…”

Section: Methodsmentioning

confidence: 99%

Pigmented Rice Niche Market Expansion: Green Consumer Attitudes and Purchase Intention to be Considered

Ismoyowati¹,

Wuryandani²,

Wijayanti³

2022

Advances in Biological Sciences Research

View full text Add to dashboard Cite

The current global trend leads to a healthy lifestyle related to environmentally friendly and green product consumption. Pigmented rice is one of the most popular healthy food choices for consumption by Indonesian consumers. Information regarding green consumer behavior in the pigmented rice market must be discovered. This study aims to develop alternative marketing activities to expand the niche market of pigmented rice based on green consumer attitudes and factors that influence purchase intention. The sampling method was nonprobability sampling with purposive sampling and snowball sampling techniques. The research data were obtained through an online survey from 309 respondents in several major cities in Indonesia, namely Jakarta, Yogyakarta, Semarang, and Bali. The results showed several factors influencing purchase intention: consumer preference, attitude towards the green product, subjective norm, controlled perceived behavior, environmental knowledge, environmental awareness, and green purchase intention. The recommendations for marketing activities that can be carried out to expand the rice market niche namely conducting promotions by highlighting environmentally-friendly aspects, namely organic labelling, environmentally friendly labels (ecolabel), use of environmentally friendly packaging, adding chemical pesticide-free information, information on nutritional content and health benefits on pigmented rice packaging, making social media and selling using the marketplace.

show abstract

Section: Methodsmentioning

confidence: 99%

Pigmented Rice Niche Market Expansion: Green Consumer Attitudes and Purchase Intention to be Considered

Ismoyowati¹,

Wuryandani²,

Wijayanti³

2022

Advances in Biological Sciences Research

View full text Add to dashboard Cite

show abstract

“…The amount marketed by farmers was only 8,676 kg (3.3%) of the total black rice sold in a year. Black rice's end-consumers come from inside and outside Yogyakarta, such as Jakarta, Surabaya, Lampung, Lombok, Bali, Semarang, and others (Putri, Ismoyowati, & Pamungkas, 2019). The data showed that marketing activities were not limited to the region.…”

Section: Pigmented Rice Businessmentioning

confidence: 97%

Developing an Ingredient Branding Strategy Applied to Pigmented Rice Commodity

Wuryandani

Ismoyowati

Suwondo

2022

J AGRIB RURAL DEV RES

View full text Add to dashboard Cite

Pigmented rice agroindustry has just started its market development, thus require a branding strategy. It may apply an ingredient branding strategy that can increase brand awareness and equity of pigmented rice by highlighting the ingredients. This paper discussed the developing strategy of pigmented rice products using the Customer-Based Brand Equity Model (CBBE). The brand awareness and loyalty survey was conducted to analyze the pigmented rice brand equity. The survey also explored branding media to increase consumers’ brand equity. The survey captured 261 respondents from various cities in Indonesia. The results of the t-test showed a significant difference between regular and occasional consumers. The CBBE diagnosis indicated that the producer should highlight antioxidants, anthocyanin, and other health benefits through advertising, word of mouth, health-related campaigns, and informative packaging.

show abstract

“…The product attributes used for the questionnaire are displayed in Table 2. Black rice packaging includes the cooking method The attributes above are taken from a combination of attributes of pigmented rice which in previous studies have become attributes considered necessary by consumers (Wuryandani, et al, 2018;Anindita, et al, 2019;Putri, et al, 2019). Grain integrity, grain length, and color density are physical attributes consumers consider when buying colored rice.…”

Section: Kano Modelmentioning

confidence: 99%

“…Some consumers buy black rice in traditional markets or through farmers. Through this network, consumers do not need to choose the type of packaging but can request the amount of rice according to their needs because, in both marketing agents, black rice is usually sold in bulk (Putri, et al, 2019).…”

Section: Indifferent Attributesmentioning

confidence: 99%

Prioritized Attributes on Black Rice Product Development: Kano Model Application

Wuryandani

2022

Agroindustrial J.

View full text Add to dashboard Cite

Black rice is a functional food that contributes to its increasing of popular for consumption and the increasing consumer awareness of health. However, the quality of black rice products still needs to be improved to meet consumer needs. This research was conducted to determine how black rice consumers voice the attributes of black rice products circulating in the market and what priorities need to be made to develop black rice products. The research data was collected through a survey of 50 black rice consumers. The survey was conducted using a questionnaire prepared according to the Kano Model. Data analysis was carried out using the Kano Model, which was developed with the preparation of the House of Quality to determine the priorities that need to be carried out in developing black rice. The results show that the attributes of black rice are divided into two categories: attractive and indifferent. Attributes included in the attractive category are organic black rice, vacuum packaging, nutritional values , and cooking methods on the packaging. Other attributes fall into the indifferent category. Product development priorities focus on attributes that are in the attractive category. The priority for developing black rice products is planting with organic and certified methods, vacuum packaging, new packaging designs that include nutritional values , and cooking methods.

show abstract

Dynamic modeling of marketing channels to control the inventory of Black Rice in Yogyakarta Indonesia

Cited by 3 publications

References 2 publications

Pigmented Rice Niche Market Expansion: Green Consumer Attitudes and Purchase Intention to be Considered

Pigmented Rice Niche Market Expansion: Green Consumer Attitudes and Purchase Intention to be Considered

Developing an Ingredient Branding Strategy Applied to Pigmented Rice Commodity

Prioritized Attributes on Black Rice Product Development: Kano Model Application

Contact Info

Product

Resources

About