Dynamic Mechanism of Destination Brand Diffusion: Agent-Based Modeling and Simulation
Lihui Deng,
Jin Tan,
Danyang He
et al.
Abstract:In recent years, social media has emerged as an important channel for the dissemination of destination branding. Despite the fact that the dissemination of information through social media enables a broader audience to become acquainted with destinations, the dissemination process of trending events exhibits variances. Consequently, the precise impact of the underlying mechanisms that govern the spread of information on the efficacy of disseminating destination brand trending events remains ambiguous. In an en… Show more
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