Dynamic approach to transportation planning under uncertainty

Zavalishchin, Dmitry; Timofeeva, Galina

doi:10.1063/1.5012344

Cited by 7 publications

(1 citation statement)

References 6 publications

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“…Using the methods of operations research [4] - [7] and, in particular, the classical game theory, will undoubtedly increase the effectiveness of decisions made. For entrepreneurs, it is desirable to observe a positive trend in the growth of new customers.…”

Section: Problem Statementmentioning

confidence: 99%

Adaptive management of the loyalty program by a game theory approach

Khazimullin

Zavalishchin

2019

Proceedings of the 45th International Conference on Application of Mathematics in Engineering and Economics (Amee’19)

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In this paper, we consider modern loyalty programs that use CRM (Customer Relationship Management). Ordinary discount cards do not allow to fully manage repeated touches with customers. The main task of the seller is to find ways to keep customers coming back. There are encouraged to use mathematical modeling using the game theory. This will allow the seller and the buyer to find the best strategies. In addition, the possibility of finding the best strategies of the seller in case of a change in the matrix of profits due to certain circumstances is considered. In this case, the behavior of the customers flow is given by a highly likely mixed strategy.

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Section: Problem Statementmentioning

confidence: 99%