“…The process of the research means 1) selection of the empiric material following the stages of the development of the situation; 2) analysis of the visual line for revealing extra subtext meanings, causing the associative chains in the national specific world view, 3) analysis of speech component of memes, which allows clarifying the semantic overtones appearing within the interaction of visual and verbal lines, 4) defining the place of memes (Bou-Franch & Blitvich, 2019;Benavides-Vanegas, 2020;Dawkins, 1976;Dean, 2020;Kassing, 2020;Nagel, 2020;Ye Kyung Song & Crowder, 2019) in the process of reconsideration of social attitude towards the development of the situation, 5) revealing the connotative meanings of the key words, that is the center of meme creation (Baghana et al, 2019;Gualberto et al, 2020;Tanaka et al, 2017).…”