Dubbing Viewers in Cyberspaces: A Netnographic Investigation of the Attitudesof a Persian-language Online Community

Abstract

It appears that online communities have provided a free and user-friendly platform for users to do many real-time pieces of stuff from doing translations to discuss translations. The field of translation studies has begun to investigate these online virtual environments for varied perspectives. Nevertheless, the existing research has mainly addressed fansubbing communities. The present investigation, however, analyzed a Persian-language online community where its users exchanged comments and shared ideas regarding dubbing in Iran. For the purposes of this study, netnography, as a reliable research method within the marketing discipline and communication studies, was employed to study the community and its members. The collection and analysis of posts and comments from this online community yielded new insights into Persian dubbing and how Iranian dubbing audiences view Persian dubbing. On another level, the study provided evidence supporting the application of netnography as a methodological tool in investigating reception in audiovisual translation.

Being on the inside: a research methodology for data collection within the inner circle of the domain of video game translation/localization in Thailand

“…Although this method is often associated with marketing and consumer-related studies, several research studies in TS (e.g. Dombek, 2014;Li, 2015;Ameri and Khoshsaligheh, 2020;Afzali and Zahiri, 2021;Lu and Lu, 2021;Huang et al, 2023) have applied the netnography method, and it has proved to be a useful method to delve into research within the digital and online realm. This paper also To overcome the challenges and intricacies of the online domain, all the collection data methods suggested by the netnography method, especially the immersion phase, played a crucial role.…”

“…For Kozinets (2019), the degree of immersion of the researcher is not determined by the time the researcher spends in the domain of research; rather, it should be evaluated by the researcher's depth of feeling of being an insider in the field of study. The saturation of data, where no new information emerges in the research, can be the key indicator to decide whether to cease the operation of research (Ameri and Khoshsaligheh, 2020).…”

“…Thanh and Kivora, 2018;Wallace et al, 2018). In TS, however, the method had been overlooked (Mangiron, 2017) and has only been adopted recently by a limited number of research studies (Ameri and Khoshsaligheh, 2020). The method has been employed by TS researchers to investigate issues involving the online community of translators (e.g.…”

“…Huang et al, 2023); and on reception of the online translation activities (e.g. Ameri and Khoshsaligheh, 2020;Afzali and Zahiri, 2021). It is quite notable that the netnography method has been adopted into research in TS dealing with online activities and AVT.…”

Improving Students’ Motivation and Psychology in Speaking Arabic through Dubbing Japanese Anime to Arabic

“…Some also discuss it from a cultural and historical perspective (Green, 2019) in terms of increasing fluency in speech (Ávila-Cabrera, 2022). There is also voiceover in dealing with attitudes in cyberspace (Ameri, 2020). The lack of literature discussing student psychology when speaking, especially speaking Arabic, even though speaking is an important factor in learning Arabic, as explained in detail by (Taubah, 2019).…”