2022
DOI: 10.3390/ijerph19106100
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Dual-Path Effect of Mortality Salience Induced by COVID-19 on Food Safety Behavior in China

Abstract: During the pandemic, the mortality salience of COVID-19 has affected everyone. The public is extremely sensitive to food safety, especially cold chain food and imported food. This research is based on the terror management theory, protective motivation theory, and self-construal theory. It proposes an integrated dual-path framework to explore the different mechanisms that mortality salience has on food safety behavior. The result of three experiments verified our conjectures. First, mortality salience positive… Show more

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Cited by 3 publications
(2 citation statements)
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“…According to Su et al [59], COVID-19 was a human catastrophe that affected people emotionally and prompted them to reassess their consumption habits to boost their immune systems. This epidemic shocked consumers, motivating them to improve their consumption patterns to mitigate the health effects of the virus [73,74].…”
Section: Covid-19mentioning
confidence: 99%
“…According to Su et al [59], COVID-19 was a human catastrophe that affected people emotionally and prompted them to reassess their consumption habits to boost their immune systems. This epidemic shocked consumers, motivating them to improve their consumption patterns to mitigate the health effects of the virus [73,74].…”
Section: Covid-19mentioning
confidence: 99%
“…There is no doubt that COVID-19 is a human catastrophe, and the physical and emotional toll on individuals is extremely severe (Broche-Perez et al, 2022 ; Ma et al, 2022 ). Meanwhile, it's important to recognize that the epidemic also elicits potentially positive awe that deserves attention (Buessing et al, 2021 ).…”
Section: Literature Review and Hypothesis Developmentmentioning
confidence: 99%