2015
DOI: 10.3917/jepam.114.0008
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Du véhicule électrique à l’électromobilité

Abstract: Le succès de la mobilité électrique est généralement associé à la performance technique des véhicules, mais encore faut-il créer un environnement susceptible de rendre le véhicule électrique compétitif. Des défis très nouveaux pour une entreprise établie.

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“…Pechmann's work tends to show that the EC is a radical innovation (Midler and von Pechmann, 2015;von Pechmann, 2014). The EC destabilizes carmakers in the manufacturing and marketing processes.…”
Section: Ux-design As Support For Radical Eco-innovation Diffusion 21 Electric Car: Dissemination Of Radical Eco-innovationmentioning
confidence: 99%
“…Pechmann's work tends to show that the EC is a radical innovation (Midler and von Pechmann, 2015;von Pechmann, 2014). The EC destabilizes carmakers in the manufacturing and marketing processes.…”
Section: Ux-design As Support For Radical Eco-innovation Diffusion 21 Electric Car: Dissemination Of Radical Eco-innovationmentioning
confidence: 99%