This paper extends the Mussa and Rosen (1978) model of quality pricing under perfect competition. Exporters sell goods of different qualities to consumers who have heterogeneous preferences for quality. Production is subject to decreasing returns to scale and, therefore, supply and the toughness of competition react to cost changes brought about by exchange rate fluctuations. First, we predict that exchange rate shocks are imperfectly passed through into prices. Second, prices of low-quality goods are more sensitive to exchange rate shocks than prices of high-quality goods. Third, in response to an exchange rate appreciation, the composition of exports shifts toward higher quality and more expensive goods. We test these predictions using highly disaggregated price and quantity U.S. import data and find only weak empirical evidence in support of our theory.JEL codes: F11, F14, L11, L16 Keywords: exchange rate pass-through, pricing-to-market model.WHY ARE THE movements of relative costs brought about by exchange rate fluctuations passed through to consumers only partially?This paper develops a model of pricing-to-market under perfect competition and flexible prices. We build on the Mussa and Rosen (1978) model of quality pricing. Exporters sell goods of different qualities to consumers who have heterogeneous preferences for quality. We depart from the work of Mussa and Rosen in two important dimensions. First, we consider a perfectly competitive setting, as opposed to theirWe are indebted to