“…"A drug user, this person is nothing, not human, they are dead already" (Migrant from FSU, mother whose son had an opioid dependence, US) [49, p. 9] Participants believed stigma was driven by the perception that AOD use is a conscious choice [49,51,59,60,68] therefore individuals deserve judgment, punishment, blame, disrespect and distrust [49,50,52,59]. Participants recruited from AOD treatment and community members believed negative attitudes were fuelled by limited knowledge of illicit drugs among families and communities [48,51,55,64] Across different groups, normal and functional people were productive, educated, employed, and maintained family, household and financial responsibilities [48-50, 67, 68]. AOD use represented a violation of productivity norms and marked people as irresponsible others.…”