Video microscopy is used to measure the shear-induced deformation of dilute emulsions composed of viscoelastic polymer melts. In the limit of strong shear, a transition in which the droplets elongate perpendicular to the flow field is observed. A force-balance argument relates this behavior to the change in first normal stress difference across the droplet interface. [S0031-9007(99)09504-6] PACS numbers: 83.50. Ax, 47.55.Dz, 61.25.Hq, 83.70.Hq When a fluid dispersed in a second fluid is subjected to shear, the droplets deform and burst, and the use of shear flow to emulsify immiscible liquids is ubiquitous in the processing of soft materials. Although the pioneering work of Taylor [1-4] on isolated Newtonian emulsions remains at the foundation of our understanding, with the underlying intuition that the droplets elongate along the direction of flow at sufficiently high shear rates, the shear response of fluids that exhibit rheological complexity, such as semidilute entangled polymer solutions [5][6][7][8], wormlike micelles [9], and thixotropic clay gels [10], suggests that the shear can induce domains with extended correlation along the direction of vorticity, perpendicular to the flow field. In this Letter, stroboscopic video microscopy is used to measure the shear response of dilute emulsions composed of viscoelastic polymer melts. At low shear rates, the behavior is in agreement with the Taylor picture. In the limit of strong shear, however, the droplets become extended along the vorticity axis, and a simple forcebalance argument is presented that relates this unusual transition to the change in first normal stress difference across the droplet interface.The pressure-driven optical flow cell [11] is shown schematically in Fig. 1. The instrument easily achieves shear rates at which elastic stresses in the melt become much larger than the shear stress, which typically cannot be achieved in a rotating-geometry device. The shear rate ͑ ᠨ g͒ is a function of the distance from one of the walls, and the measurements presented here were taken at the surface of the bottom window [12]. The materials are polystyrene (PS) and polyethylene (PE) at T 195 ± C, with molecular weights [13] M w 195 3 10 3 ͑M n 83 3 10 3 ͒ for PS 1 , M w 342 3 10 3 ͑M n 141 3 10 3 ͒ for PS 2 , M w 85.2 3 10 3 ͑M n 15.4 3 10 3 ͒ for PE 1 , and M w 83.1 3 10 3 ͑M n 25.6 3 10 3 ͒ for PE 2 , where PE 1 is low-density with long-chain branching and PE 2 is linear high-density. The melt rheology at 195 ± C was measured independently in a rotating-plate rheometer, and the shear viscosity is shown in Fig. 2. Under small-amplitude oscillatory shear, the storage modulus, G 0 ͑v͒, exceeds the loss modulus, G 00 ͑v͒, at v c 8, 30, 700, and 800 rad͞s for PS 1 , PS 2 , PE 1 , and PE 2 , respectively. The extruded blends are 0.01 mass fraction PS 1 in PE 1 , PS 1 in PE 2 , and PS 2 in PE 1 .We observe a variety of droplet shapes as a function of ᠨ g and the viscosity ratio l ͑h 0 ͒ PS ͑͞h 0 ͒ PE , where h 0 is the low-ᠨ g viscosity. For PS 2 ͞PE 1 (l 240), ...