“…Furthermore, there is a risk of increasing reliance on the technology to analyse data and to derive conclusions, which might lead to passivity, dependence, and vulnerability, as decision makers unlearn to make deliberate choices (Friedland, 2019). For innovation management, the ubiquity of data—if managed effectively—offers a valuable resource (Bilgeri, Gebauer, Fleisch, & Wortmann, 2019; Chai & Shih, 2017; Chen, Schutz, Kazman, & Matthes, 2017). Moreover, co‐creation leveraging social media (Jarvenpaa & Tuunainen, 2013; Roberts & Piller, 2016) or platforms for idea management and experimentation (Benbya & Leidner, 2018; Downes & Nunes, 2013) emerged as a new source of innovation.…”