Driving Forces: Generational Differences on the Purchasing Behavior of Investment Assets among Gen Y and Gen Z

Quetua, Karl Nikolai; Juan, Maria Clarizze Jade; Katipunan, Gheena Rhae Mariah; Velasco, Clyde Marcus; Etrata, Antonio Jr.

doi:10.18860/mec-j.v7i1.19272

Cited by 2 publications

(1 citation statement)

References 27 publications

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“…Aplikasi yang disediakan juga didesain agar mudah digunakan oleh investor (user friendly). Kemudahan akses yang diberikan ini menjadi salah satu faktor yang dapat menarik minat dan menjadi salah satu pertimbangan investasi bagi Generasi Z (Novia, Indriani, & Hudaya, 2023;Quetua et al, 2023;Toto & Kartika, 2023).…”

Section: Hasil Dan Pembahasan Peran Financial Literacy Terhadap Penga...unclassified

Peran Financial Literacy Dan Herding Dalam Keputusan Investasi Generasi Z

Ni Putu Intan Bidari,

Ni Kadek Sinarwati

2023

JEM

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Meningkatnya jumlah investor muda yang berasal dari Generasi Z di pasar modal pada tahun 2023 menjadi salah satu indikator penting yang menunjukkan bahwa tingkat literasi keuangan di Indonesia meningkat. Literasi keuanganmerupakan kemampuan dan pengetahuan individu dalam merencanakan, membuat strategi, dan mengelola keuangan. Generasi Z mendapatkan banyak privilege dalam mengakses berbagai informasi termasuk informasi keuangan dan investasi. Namun kemudahan akses informasi ini juga mungkin menimbulkan bias perilaku herding dimanainvestor cenderung mengikuti pola investasi yang dilakukan investor lain. Penelitian ini merupakan penelitian kepustakaan yang bertujuan untuk mendeskripsikan peran financial literacy dan herding dalam pengambilan keputusan investasi oleh Generasi Z. Data didapatkan dari artikel yang dipublikasi oleh jurnal - jurnal yang kredibel seperti ResearchGate, Elsvier, dan ScienceDirect. Berdasarkan literatur yang dikaji di dalam penelitian ini, ditemukan bahwa walaupun Generasi Z sudah memiliki tingkat literasi keuangan yang cukup, mereka tetap merasa ragu untuk berinvestasi. Hal ini terkait pendapatan yang masih kurang secara jumlah dan juga stabilitas. Penelitian ini juga menemukan bahwa, walaupun Generasi Z mendapatkan pengaruh dari influencer yang mereka ikuti di media sosial, tapi mereka tidak menggunakan hal tersebut sebagai satu - satunya pertimbangan dalam membuat keputusan investasi. Oleh karena itu, investor disarankan untuk selalu melakukan analisis terhadap informasi keuangan yang mereka dapatkan dari internet

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Section: Hasil Dan Pembahasan Peran Financial Literacy Terhadap Penga...unclassified

Peran Financial Literacy Dan Herding Dalam Keputusan Investasi Generasi Z

Ni Putu Intan Bidari,

Ni Kadek Sinarwati

2023

JEM

View full text Add to dashboard Cite

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Sustainable choices of Gen Y and Gen Z: exploring green horizons

Ghouse,

Shekhar,

Chaudhary

2024

MSAR

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PurposeThis study explores green consumer behaviour among Generation Y (Gen Y) and Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital literacy and eco-friendly behaviour, alongside knowledge, attitude, subjective norms, and perceived behavioural control, shape purchase intentions in line with Sustainable Development Goal 12 (SDG 12).Design/methodology/approachThe research involved a survey of 680 randomly selected respondents from educational institutions across three northern Indian cities. Data collection was conducted using a structured questionnaire with items measured on a 5-point Likert scale. Statistical methods, including confirmatory factor analysis, were used to validate the measurement model, while descriptive statistics, reliability analysis, and regression analysis were employed to analyse the data.FindingsThe study uncovers differences between Gen Y and Gen Z regarding the factors influencing green product purchase intentions. Gen Y’s purchase intentions are shaped by attitude, digital literacy, eco-friendly behaviour, and perceived behavioural control, whereas Gen Z’s intentions are also affected by environmental knowledge and subjective norms.Research limitations/implicationsThis research provides significant insights into the factors determining green consumer behaviour among Gen Y and Gen Z in India, enriching the knowledge of sustainable consumption practices. It highlights the importance of digital literacy and eco-friendly behaviour in promoting green purchase intentions, and the differing roles of environmental knowledge and subjective norms across generational cohorts.Practical implicationsUnderstanding the drivers behind green product purchase intentions for Gen Y and Gen Z enables stakeholders to craft specific marketing strategies, educational programs, and policy initiatives that promote sustainable behaviours and mitigate environmental impacts.Social implicationsThe study’s findings have significant social implications, promoting sustainable lifestyles and behaviours among younger generations. By influencing peer groups and communities, and guiding the development of effective public campaigns and CSR initiatives, the study contributes to fostering a more informed and engaged citizenry that advocates for environmental sustainability.Originality/valueThe uniqueness of this study comes from its focus on the Indian youth demographic, the application of the TPB framework with additional variables, and its contribution to SDG 12, enhancing our comprehension of green consumer behaviour and supporting sustainability advancements in India and globally.

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Driving Forces: Generational Differences on the Purchasing Behavior of Investment Assets among Gen Y and Gen Z

Cited by 2 publications

References 27 publications

Peran Financial Literacy Dan Herding Dalam Keputusan Investasi Generasi Z

Peran Financial Literacy Dan Herding Dalam Keputusan Investasi Generasi Z

Sustainable choices of Gen Y and Gen Z: exploring green horizons

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