Abstract:Effective crisis communication is essential to efficiently handle the uncertainty and anxiousness of citizens during the COVID‐19 crisis. Government Twitter handles are an excellent platform for faster information dissemination and engaging citizens. While most government ministries actively use Twitter, limited attention is given to its modus operandi. Using data retrieved from the official Twitter handle of 'The Ministry of Health and Family Welfare' (MOHFW) of India, the current study examines the effect of… Show more
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