Drivers of thoroughness of NPD tool use in small high-tech firms

Making supplier innovation success more certain : evaluating, selecting and embedding supplier innovations

“…In this situation, all these "bad" projects cause a waste of scarce and valuable resources and deny the promising and "good" projects the resources they need, make them move forward much slower or not at all (Cooper, 2013(Cooper, , 2019Granig, 2008). To avoid this waste of resources and optimize their allocation, one of the most critical success drivers is the thorough execution of innovation evaluation and, through that, the selection of the most vital innovation ideas (Cooper, 2013(Cooper, , 2019Cooper & Kleinschmidt, 1987a, 1987bDe Waal & Knott, 2019). However -contrary to this findingliterature claims that innovation assessment or screening methods and the existing evaluation tools in practice are either badly executed, poorly utilized, or even not at all applied (Calantone, Di Benedetto, & Schmidt, 1999;Chai & Xin, 2006;Chui, 2010;Cooper, 2013Cooper, , 2019Cooper & Edgett, 2006;De Waal & Knott, 2019;Nijssen & Frambach, 2000).…”

“…To avoid this waste of resources and optimize their allocation, one of the most critical success drivers is the thorough execution of innovation evaluation and, through that, the selection of the most vital innovation ideas (Cooper, 2013(Cooper, , 2019Cooper & Kleinschmidt, 1987a, 1987bDe Waal & Knott, 2019). However -contrary to this findingliterature claims that innovation assessment or screening methods and the existing evaluation tools in practice are either badly executed, poorly utilized, or even not at all applied (Calantone, Di Benedetto, & Schmidt, 1999;Chai & Xin, 2006;Chui, 2010;Cooper, 2013Cooper, , 2019Cooper & Edgett, 2006;De Waal & Knott, 2019;Nijssen & Frambach, 2000). Some suggested explanations in literature are that the existing tools are not easy to use, not ready to use (e.g., many preparations have to be done upfront), or that the use is too time-consuming (Cooper, 2019;De Waal & Knott, 2019;Winter & Lasch, 2016).…”

“…However -contrary to this findingliterature claims that innovation assessment or screening methods and the existing evaluation tools in practice are either badly executed, poorly utilized, or even not at all applied (Calantone, Di Benedetto, & Schmidt, 1999;Chai & Xin, 2006;Chui, 2010;Cooper, 2013Cooper, , 2019Cooper & Edgett, 2006;De Waal & Knott, 2019;Nijssen & Frambach, 2000). Some suggested explanations in literature are that the existing tools are not easy to use, not ready to use (e.g., many preparations have to be done upfront), or that the use is too time-consuming (Cooper, 2019;De Waal & Knott, 2019;Winter & Lasch, 2016). It is also suspected that the existing tools are not sufficient because they may lack evaluation criteria or contain the wrong criteria, and that the wrong people are performing the evaluation execution (Cooper, 2019;Winter & Lasch, 2016).…”

“…According to Cooper (2013;, most companies suffer from having too many projects, which are often the wrong projects, and from not having enough resources to work effectively on each project. To avoid spending resources on unsuccessful or sure-to-fail projects and to drive innovations successfully, innovation project evaluation and selectionbased on thoroughly used tools-is seen as one of the most crucial steps in the NPD process and correlates highly with new product performance (Calantone et al, 1999;Cooper, 2019;Cooper & Kleinschmidt, 1987b;De Waal & Knott, 2019;Lin & Chen, 2004;Shenhar et al, 2020).…”

“…However, although there some attention has been given to the innovation evaluation and selection step in related studies of theory, research also indicates that innovation assessment in practice is either badly executed or does not even exist (Cooper, 2013(Cooper, , 2019Cooper & Edgett, 2006), that systematic screening models are often not applied and that the few existing evaluation tools are mostly poorly utilized (Calantone et al, 1999;Chai & Xin, 2006;Chui, 2010;De Waal & Knott, 2019;Nijssen & Frambach, 2000). This causes negative results.…”