Drivers of Patients’ Behavioral Intention toward Public and Private Clinics’ Services
Zohra Ghali,
Karim Garrouch,
Abdulrahman Aljasser
Abstract:In an era of growing competition in the healthcare market, adopting a patient-centered approach is mandatory for the survival and growth of any public or private hospital. This requires a better understanding of patients’ behavior and an increased focus on satisfying their needs and expectations. This paper was developed in this context and aims to study the main drivers of patients’ behavioral intentions. A conceptual model was proposed, highlighting the linkages between service quality, doctors’ reputation, … Show more
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