Drivers of consumers’ resistance to smart products

Mani, Zied; Chouk, Inès

doi:10.1080/0267257x.2016.1245212

Cited by 213 publications

(186 citation statements)

References 60 publications

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“…However, the ever more widespread use of these products raises new challenges, particularly with regard to the psychological barriers (e.g., technological dependence) and functional barriers (e.g., complexity, security risk). It is a matter here of taking account of the factors that may generate resistance toward these devices on the part of consumers (Mani and Chouk, ). The marketing literature identifies consumer resistance to innovation as a form of reaction or negative attitude to new products and services that trigger change or upset the status quo (Heidenreich and Spieth, ; Ram, ; Ram and Sheth, ).…”

Section: Introductionmentioning

confidence: 99%

“…Second, the introduction of IoT devices into services changes the way these services are delivered and conceived (Wünderlich et al., ). Indeed, IoT devices have specific technical capacities such as “sensors” (that collect data about the user and the environment), “actuators” (that activate an action based on the captured data), and “network connectivity” (that connects devices to the network via communication protocols, including WiFi, Bluetooth, or RFID) (Hoffman and Novak, ; Mani and Chouk, ). These capacities offer new opportunities that mark the transition to a new era of e‐service, where the service experience becomes autonomous (intelligence); where devices communicate with each other (connectivity); and where the consumer can access the service anytime, anywhere, and through any device (ubiquity).…”

Section: Introductionmentioning

confidence: 99%

“…Finally, the majority of marketing research on innovation resistance is based mainly on Ram and Sheth's () theoretical model. This model has been continuously used and tested in different contexts (e.g., the Internet and mobile banking [Laukkanen, ], smart products [Mani and Chouk, ]). However, this model suffers from two limitations.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Consumer Resistance to Innovation in Services: Challenges and Barriers in the Internet of Things Era

Mani¹,

Chouk²

2018

J of Product Innov Manag

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230

172

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The Internet of Things (IoT) is expected to be the next phase of the Internet revolution and to transform consumers’ service experience. It nevertheless raises challenges on innovation in services. Based on Ram and Sheth's () theoretical framework, this work attempts to provide a better understanding of the barriers that lead to consumers’ resistance to smart services as an innovation. To this end, our research adopts an integrative framework that combines functional barriers, psychological barriers, and individual barriers to explain consumer resistance to smart services. Structural equation modeling was used to test this theoretical framework. Our research enriches the existing literature by (1) adapting Ram and Sheth's () theoretical framework to the evolution of digital technologies (technological vulnerability barriers), (2) taking into account the ideological aspect of resistance (ideological barriers), and (3) considering dispositional variables (individual barriers). Moreover, it highlights the key role of skepticism toward IoT devices as a mediator between technological vulnerability barriers and individual barriers on the one hand and consumer resistance to smart services on the other.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Consumer Resistance to Innovation in Services: Challenges and Barriers in the Internet of Things Era

Mani¹,

Chouk²

2018

J of Product Innov Manag

Self Cite

230

172

View full text Add to dashboard Cite

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“…Some people may become too dependent on or even addicted to those intelligent wearables (Mani & Chouk, ). Take smart glasses as an example.…”

Section: Resultsmentioning

confidence: 99%

A review on intelligent wearables: Uses and risks

Xue¹

2019

Human Behav and Emerg Tech

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Intelligent wearable technology is becoming very popular in application fields such as clinical medicine and healthcare, health management, workplaces, education, and scientific research. Using the four‐element model of technological behavior, the first part of this review briefly introduces issues related to the uses of intelligent wearables, including the technologies (i.e., what kind of intelligent wearables are used?), the users (i.e., who use intelligent wearables?), the activities involving the technologies (i.e., in what activities or fields intelligent wearables are used?), and the effects of technology usages (i.e., what benefits intelligent wearables bring?). The second part of this review focuses on the risks of using intelligent wearables. This part summarized five common risks (i.e., privacy risks, safety risks, performance risks, social and psychological risks, and other risks) in the use of intelligent wearables. The review ends with a discussion of future research.

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“…And to what extent will customers of differing socioeconomic and cultural circumstance be willing to normalize embedded services into their daily lives? According to Mani and Chouk (2016), resistance to smart technologies is an ongoing worry for the IoT industry. Issues of security, intrusiveness and uncertain utility are a clear consumer concern.…”

Section: Introductionmentioning

confidence: 99%

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement

Woodall

Rosborough

Harvey

2017

AMS Rev

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Smart homes are fast becoming a reality, with smart TVs, smart meters and other such Bsmart^devices/systems already representing a substantial household presence. These, which we collectively term Bsmart domestic products( SDPs), will need to be promoted, adopted, and normalized into daily routines. Despite this, the marketing canon lacks a substantive discourse on pertinent research. We look to help correct this by melding ideas from organizational sociology, innovation diffusion and appropriation studies, and service dominant logic. Consequently, we suggest a framework for research that responds directly to the specific characteristics of SDPs. Using the SDP eco-system as a context, our framework emphasizes the interplay of embeddedness, practice, value and engagement. It comprises a four-stage horizontal/ longitudinal axis we describe as proposal, project, practice and pause. Cross-sectionally we focus on value, and combine aspects of existing thought to suggest how this impacts each stage of our engagement continuum. We subsequently identify perceived personal advantage as the resultant of these two axes and propose this as the key for understanding consumer and SDP sociomaterial engagement. This article also advances a definition of SDPs and ends with an agenda for further research.

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Drivers of consumers’ resistance to smart products

Cited by 213 publications

References 60 publications

Consumer Resistance to Innovation in Services: Challenges and Barriers in the Internet of Things Era

Consumer Resistance to Innovation in Services: Challenges and Barriers in the Internet of Things Era

A review on intelligent wearables: Uses and risks

Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement

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