Drivers of consumer trust in mHealth apps among young consumers: a socio-technical approach
Nishtha Rai,
Ankur Srivastava
Abstract:Purpose
This study aims to examine the factors influencing trust toward mobile health applications (mhealth apps) among young consumers. By building on the socio-technical systems framework and self-congruence theory, the authors develop and examine a conceptual model of the trusting intentions of young consumers toward mhealth apps.
Design/methodology/approach
The data for the study was collected from a sample of 285 young consumers via an online survey by using a purposive sampling method. All the responden… Show more
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