Drivers of Consumer Participation in Online Second-Hand Transactions

Abstract

Consumer participation in second-hand transactions is increasing, facilitated by digital platforms in the form of apps or websites. This study sheds light on the factors behind consumers’ decisions to demand used goods via online platforms. Applying a logit model to a sample of 6705 internet users in Spain, we explore the role of economic variables, situational factors and individual characteristics. Our original findings indicate that the use of online platforms to buy or rent second-hand goods is more likely when being male, relatively young, with children, a frequent internet user, with employment and living in a household with some price-consciousness and environmental awareness. The scarcity of brick-and-mortar stores in the area and car ownership can also increase demand for used goods through online platforms.

Delving into the behaviour of sharing economy consumers: a literature review

“…However, the economic motivation is also integrated with non-economic drivers such as social relations (Lee and Wong, 2021; Say et al , 2021), social projection (Jain and Mishra, 2020), enjoyment (Tsai et al , 2021) and anti-consumption (Ek Styvén and Mariani, 2020). Individual characteristics shape the intention towards the sharing economy, and in particular the age, the environmental consciousness (Aguilera-García et al , 2021; Hinojo et al , 2022), the use of internet and social network (Burinskienė et al , 2021; Hinojo et al , 2022). The platform itself plays a crucial role in attracting consumers, for example, through the type, format and quantity of disclosed information (Xu et al , 2021) or the adoption of an open or closed business model (Crucke and Slabbinck, 2021).…”

Di̇ji̇tal İki̇nci̇ El Ürün Platformlarinda Algilanan Ürün Ri̇ski̇ Üzeri̇ne Bi̇r Araştirma

“…Considering the studies on second-hand products in recent years, it is seen that they mostly try to determine the factors that increase or block consumer participation in the second-hand product market (Hazée et al, 2020;Kurtuluş et al, 2021;Silva et al, 2021;Charnley et al, 2022;Hinojo et al, 2022;Wang et al, 2022) and to reveal positive or negative consumer attitudes towards them (Hur, 2020;Özdoğan and Özkul, 2021;Telli et al, 2021;Amaral and Spers, 2022;Koay et al, 2022). However, few of them have associated the second-hand product shopping process with risk perception.…”

“…Son yıllarda ikinci el ürünler ile ilgili yapılan araştırmalar ele alındığında, çalışmaların daha çok ikinci el ürün alışverişlerine yönelik tüketici katılımını arttıran ya da engelleyen faktörleri belirlemeye (Hazée et al, 2020;Kurtuluş et al, 2021;Silva et al, 2021;Charnley et al, 2022;Hinojo et al, 2022;Wang et al, 2022) ve ikinci el ürünlere yönelik olumlu ya da olumsuz tüketici tutumlarını ortaya çıkarmaya (Hur, 2020;Özdoğan ve Özkul, 2021;Telli et al, 2021;Amaral ve Spers, 2022;Koay et al, 2022) çalıştığı görülmektedir.…”

Barriers to online second-hand purchase behavior

“…Therefore, second-hand online stores and retailers face the key challenge of product quality control (Moriuchi and Takahashi, 2022), as well as the large variability of product assortment and varying quality of second-hand products sold online. However, the particular functioning of some second-hand online stores whereby the consumers browse and negotiate prices online, the closing of the commercial transaction often entails a face-to-face meeting, allowing the potential buyer to check the quality and conditions of the used product (Hinojo et al ., 2022). Due to the need-for-touch barrier in the online shopping, consumers may show a greater preference for shopping second-hand products in physical stores (Silva et al ., 2020).…”