“…Different moderating variables such as firm size, industry type, position in the SC, nature of organization, government regulation and policies influence the adoption of AI technology (Mariani and Borghi, 2023;Dey et al, 2023;Belhadi et al, 2021Belhadi et al, , 2022Dohale et al, 2022;Queiroz et al, 2022). For example, multiple authors have conducted their study in a general context (Dubey et al, 2022;Merhi and Harfouche, 2023;Gupta et al, 2021Gupta et al, , 2022Gupta et al, , 2023Modgil et al, 2022;Belhadi et al, 2021Belhadi et al, , 2022Wang and Pan, 2022;Queiroz et al, 2022). In contrast, other authors have conducted their studies for manufacturing industries (Leoni et al, 2022;Dey et al, 2023;Dohale et al, 2022;Lerch et al, 2022) and service industries (Mariani and Borghi, 2023).…”