Drivers Influencing Customers’ Visitation Patterns to Ecolodges: A Case Study of Cross River State, Nigeria
Gladys Imoagene,
Solomon Oisasoje Ayo-Odifiri
Abstract:The natural habitat is unprecedentedly experiencing a detrimental impact on the hospitality industry globally; hence, alternative practices such as ecolodges have become inevitable eco-friendly tourism options. However, there is a shortage of quantitative evidence of the drivers influencing customers’ visitation to ecolodges, particularly OMR and CRNP in Cross River State, Nigeria. Drivers influencing customer visitation and attractions to advance customer willingness to revisit were investigated in this study… Show more
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