“…There are many studies that concentrate on classifying the environmentally sound technologies (Skea, 1995, pp. 389-393), their adop•on (Luken and Van Rompaey, 2008), policy design and implementa•on (Taylor, Rubin and Hounshell, 2005;Jaffe, Newell and Stavins, 2004), technology transfer (Perez Pugatch, 2011;Tébar Less and McMillan, 2005;Juma, 1994), assessment (Interna•onal Environmental Technology Centre, 2003), and intellectual property rights frameworks (Ebinger and Avasarala, 2009). Although all these topics are associated with the ac•ons undertaken by the suppliers of environmental technologies, who design and launch environmentally friendly solu•ons, the process of the development of such products and services has not yet been widely examined.…”