Driver Response to a Dynamic Speed Feedback Sign on Freeway Exit Ramps based on Sign Location, Interchange Type, and Time of Day

Abstract

Roadway segments that include horizontal curves experience a disproportionate number of crashes compared to straight segments. Many of these crashes are lane departure-related, and excessive speed is often a contributing factor. One particularly vulnerable area for such crashes is freeway interchange ramps, which require a substantial reduction in speed to be safely negotiated. While dynamic speed feedback signs (DSFS) have been found to be an effective speed and crash reduction countermeasure at horizontal curves, the use of such signs on freeway interchange ramps has been limited nationwide. Consequently, the effectiveness of DSFS as a speed reduction countermeasure in such settings has remained largely untested. A before-and-after field evaluation was performed at three freeway exit ramps to assess the impacts of a DSFS on driver speed selection and braking characteristics while approaching and entering the ramp curves. The effectiveness of the feedback sign was tested across various conditions, including sign location, interchange type, time of day, light condition, and vehicle type. In general, the greatest benefits to driver behavior were achieved with the DSFS positioned at the point of curvature, during which curve entry speeds were reduced by approximately 2 mph compared to the pre-DSFS condition. These findings were consistent between the system- and service-interchanges and across all vehicle types. The DSFS was also found to be most effective during daytime off-peak periods compared to peak periods and at night. Based on the study findings, the continued use of DSFS as a speed reduction treatment at freeway exit ramps is recommended.