Drive-Thru Revolution: Enhancing Customer Satisfaction Through Digital Twins
Yehuda Marcel Lanawaang,
Tito Wira Eka Suryawijaya
Abstract:In business, understanding consumers is paramount. Digital Twins technology provides virtual representations of consumers and real-time insights. This study evaluates the implementation of Digital Twins in drive-thru services, focusing on efficiency and user experience. A survey was conducted with 2000 drive-thru consumers in the US and analyzed using SEM-PLS. The findings of this study indicate the significance of Digital Twins in purchase accuracy, interactivity, and satisfaction. The importance of strategic… Show more
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