“…However, more recent potable reuse projects have been tabled or cancelled because of public opposition (Tennyson, Millan, and Metz 2015). Today, public acceptance is crucial to the success of any water reuse project and it is influenced by many factors, such as the perceived value of water, the history of the water to be reused, trust in the entities promoting the reuse project, trust in the technologies used to purify the reuse water, education on fundamental water concepts, as well as those that apply more specifically to water reuse, the timing of the proposed reuse project with local circumstances (e.g., drought), inclusion of water quality monitoring in the reuse scheme, attitudes toward the environment, and the cost of the reuse water or water reuse project (Po, Kaercher, and Nancarrow 2003;Bridgeman 2004;Ormerod and Scott 2013).…”