“…Large-scale surveys indicate that approximately 68% of all college students drank alcohol in the past month (Johnston, O'Malley, Bachman, & Schulenberg, 2006), and approximately 40% of all college students engage in heavy episodic drinking, defined as consumption of 5 or more drinks for men (4+ for women) in one drinking episode during the past 2 weeks (Wechsler, Dowdall, Davenport, & Rimm, 1995). Heavy episodic alcohol consumption in college students is related to numerous consequences, including academic difficulties, property damage, risky sexual activity, blackouts, alcohol poisoning, and death (Hingson et al, 2002; Jackson et al, 2005; Wechsler & Isaac, 1992). Recent reports indicate that college drinking has not decreased over the past decade (Johnston et al, 2006), and cross-sectional data evidenced a 16% increase in the proportion of students who engage in frequent heavy episodic alcohol use (≥3 in the past two weeks) between 1993 and 2001 (CASA, 2007).…”