“…Drinking identity research has evaluated implicit and explicit measures for identity. Implicit measures (e.g., the implicit association test; IAT; Greenwald, McGhee, & Schwartz, 1998) show that drinking identity more reliably predicts drinking relative to other alcohol-related implicit attitudes (Foster, Neighbors, & Young, 2014; Gray, Laplante, Bannon, Ambady, & Shaffer, 2011; Lindgren, Foster, Westgate, & Neighbors, 2013). Explicit alcohol identity, also termed self-reported drinking identity (SRDI), has also demonstrated links with increased drinking (e.g., Foster, Yeung, & Prokhorov, under review; Neighbors et al, 2010; Reed et al, 2007).…”