In today's global world of movement our personal identities are changing. So, 'where is my "home"?' and 'what is my "identity"?' have become essential questions in one's life. In recent times, more and more diasporic communities visit their homelands, perhaps to reroot their identities. This study explored the infl uence of Bollywood movies in the Indian diaspora's identity construction and notions of home and tourism behaviour to India. Findings revealed that the Indian diaspora's imagination of India is strongly informed by Bollywood movies. Yet, different generations of the Indian diaspora have different reasons for travelling to India. The fi rst generation's nostalgia arises from watching Bollywood movies, and as a result, creates a motivation to travel to India. The second generation's main motivation to travel to India is to experience the new 'modern' country, portrayed in the affl uent surroundings of contemporary Bollywood movies. And, for those fi rst generations, who have never seen India before, Bollywood movies enable them to romanticise their homeland and create an urge to visit India. Thus, Bollywood movies have immense importance in the Indian diaspora's identity construction, promote diaspora tourism and constitute a huge opportunity for economic development.A direct result of this race for speed that dominates life across the globe is the emergence of the migrant -the involuntary passenger-in-transit between cultures, for whom homelessness is the only home. (Chow, 1993: 197) By ethnoscape, I mean the landscape of persons who constitute the shifting world in which we live: tourists, immigrants, refuges, exiles, guest workers, and other moving groups and individuals constitute an essential feature of the world and appear to affect the politics of (and between) nations to a hitherto unprecedented degree. (Appadurai, 1996: 33)