Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

Ezan, Pascale; Gollety, Mathilde; Hemar‐Nicolas, Valérie

doi:10.1177/2051570715577942

Cited by 7 publications

(3 citation statements)

References 50 publications

(48 reference statements)

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“…To do it, we triangulated verbal and graphic data. Adopting an empathetic posture to understand what the children wanted to signify in their drawings, we both used verbal data provided by the children's discourses about their drawings and labelled their visual content with keywords to complete the analysis grid (Ezan et al, 2015). To illustrate, concerning Eva's drawing (cf.…”

Section: Discussionmentioning

confidence: 99%

“…A few children did not feel like drawing and preferred to write down a story. Based on the works of Bartholomew and O'Donohoe (2003) and the method of the oriented drawing recommended by Ezan et al (2015), we observed children creating their ads, captured their spontaneous comments and, once they had finished, we asked them to explain to the other children what they intended to show in their advertisements. This creative step aimed to make them speak further and allowed us to triangulate verbal data collected during the two steps with graphic data.…”

Section: Data Collectionmentioning

confidence: 99%

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How do children make sense of food well-being? Food for thought for responsible retailers

Hemar‐Nicolas

Ezan

2019

IJRDM

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Purpose The purpose of this paper is to provide a better understanding of what well-being means to children in the food context and to formulate recommendations about the way food retailers may take actions to promote children’s food well-being (FWB). Design/methodology/approach A qualitative study based on a child-centric perspective is conducted with 25 French children aged 6–11 years. The data collection and analysis use both verbal and graphic data methods including focus groups and drawings in order to help children express their feelings and thoughts. Findings The findings put forward that according to children, the concept of FWB relies on five dimensions: sensory taste, health, commensality, empowerment and altruistic behaviours. Their discourses suggest that food practices contributes to objective, hedonic, eudaemonic and social well-being on the short and long term. Practical implications Based on children’s intrinsic needs for pleasure and empowerment, our recommendations highlight how food retailers might rethink their own-label offering, retail environment and communication to take into account young consumers’ FWB. Originality/value Drawing upon the concept of FWB and positive psychology, the authors do not only examine children’s food representations through a nutritional lens, but enlarge the scope to show how physical, emotional, psychological and social factors, involved in food context, contribute to different aspects of well-being.

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Section: Discussionmentioning

confidence: 99%

Section: Data Collectionmentioning

confidence: 99%

How do children make sense of food well-being? Food for thought for responsible retailers

Hemar‐Nicolas

Ezan

2019

IJRDM

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“…We included a projective technique based on the completion of a speech bubble associated with a child exposed to a bowl of crickets (Appendix 3). This task enabled the participants to use graphic language instead of verbal language by drawing the child’s facial expression and his/her mental association with cricket-eating (Ezan et al , 2015). A discussion around this task facilitated their speech and so enriched our verbal corpus.…”

Section: Methodsmentioning

confidence: 99%

“Do you eat insects?” Acceptance of insects as food by children

Hemar‐Nicolas

Pantin-Sohier

Gallen

2022

JCM

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Purpose While recent academic research on entomophagy has predominantly focused on adults, the purpose of this child-centred research is to obtain a better understanding of young consumer acceptance of insect-based foods. Design/methodology/approach Two qualitative studies were conducted with a total of 43 French children aged 8–13 years. Study 1 (n = 22), based on semi-directive interviews, and Study 2 (n = 21), based on focus groups, included projective techniques and exposure to different types of insect-based products to help children express their feelings and thoughts. Findings The evidence shows that in Western children’s minds, insects are considered as culturally non-edible. Children predominantly reject insects as food because of their sensory properties and the disgust they arouse. However, their interest in eating insect-based food is embedded within experiential contexts specific to childhood, in particular the peer group, which makes insect-eating fun and challenging, and the family, which offers a protective and reassuring setting. Practical implications The authors advocate changing children’s sensory perception of insect-eating food through sensory and participatory activities. Manufacturers and policymakers should also draw on children’s peer culture to associate insect-eating with positive social experiences and foster peer influence. Originality/value Drawing on cognitive psychology theories and the literature in food science on food rejection, the authors contribute to emerging consumer research on alternative food consumption (AFC) focusing on cognitive, emotional and social factors of acceptance or rejection of insect-based foods by children.

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Psychological well-being and graphic representations of self in child victims of violence

Ionio

Mascheroni

2021

The Arts in Psychotherapy

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Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers

Cited by 7 publications

References 50 publications

How do children make sense of food well-being? Food for thought for responsible retailers

How do children make sense of food well-being? Food for thought for responsible retailers

“Do you eat insects?” Acceptance of insects as food by children

Psychological well-being and graphic representations of self in child victims of violence

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