Dramaturgi Komunikasi Dakwah Para Da’i di Kota Ambon: Pola Pengelolaan Kesan di Panggung Depan

Abstract

This article discusses the pattern of impression management carried out by the <em>da'i</em> on the front stage in an effort to improve the quality of message transformation to <em>mad’u</em>. Through a good impression management, the persua­sion process occurs which allows the conveyed messages to be well received by <em>mad'u</em> with fullly awareness, not by force. Using dramaturgy approach, researchers conducted participatory observation and in-depth interviews towards 15 da'is in Ambon City who were chosen purposively. This study has revealed that during proselytizing, the <em>da'is</em> manage the impression on the front stage by utilizing verbal and nonverbal communication through the management of situational, planned, and spontaneous impressions.

FORMULATING PRINCIPLES OF ISLAMIC PROSELYTIZATION: A Sociological Contribution

“…It can also be used to study the thoughts of dai who proselytization with various media, methods, and messages used. 33 Islamic proselytization ethnomethodological theories. The theory introduced by Harold Garfinkle 34 is also interesting to be used as an instrument of analysis to understand Islamic proselytization.…”

Formulating Theories of Dakwah Studies

“…It can also be used to study the thoughts of the proselytizer who actively use various media and methods in delivering messages. 33 Ethno-methodological theory introduced by Harold Garfinkle 34 is also interesting to be used as an instrument to analyze dakwah activism. This theory states that an individual can make a surprise by carrying out deviant actions or what is commonly termed as breaching experiment.…”