Typical enhancers of viral or cellular genes are approximately 100 to 400 bp long and contain several transcription factor binding sites. Previously, we have shown that simian virus 40 (SV40) genomic DNA that lacks its own enhancer can be used as an "enhancer trap" since it reacquires infectivity upon incorporation of heterologous enhancers. Here, we show that SV40 infectivity can be restored with synthetic enhancers that are assembled by the host cell. We found that several oligonucleotides, cotransfected with enhancerless SV40 DNA into host cells, were incorporated into the viral genome via cellular DNA end joining. The oligonucleotides tested included metal response elements (MREs), the binding sites for the transcription factor MTF-1, which induces gene activity in response to heavy metals. These recombinant SV40 strains showed preferential growth on cells overloaded with zinc or cadmium. We also cotransfected enhancerless SV40 DNA with oligonucleotides corresponding to enhancer motifs of human and mouse cytomegalovirus (HCMV and MCMV, respectively). In contrast to SV40 wild type, the viruses with cytomegalovirus-derived patchwork enhancers strongly expressed T-antigen in human HEK293 cells, accompanied by viral DNA replication. Occasionally, we also observed the assembly of functional viral genomes by incorporation of fragments of bovine DNA, an ingredient of the fetal calf serum in the medium. These fragments contained, among other sites, binding sites for AP-1 and CREB transcription factors. Taken together, our studies show that viruses with novel properties can be generated by intracellular incorporation of synthetic enhancer DNA motifs. I n higher eukaryotes, including mammals, regulatory DNA sequences for gene transcription can activate transcription over long distances of thousands of base pairs (bp), independent of their orientation and position relative to the transcription unit. These DNA segments, termed enhancers, were first discovered in simian virus 40 (SV40), a member of the Polyomaviridae, and in mouse polyomavirus (2, 6, 18). The first example of a cellular enhancer discovered was the immunoglobulin heavy chain (IgH) enhancer, which was a cell-type-specific regulatory sequence since it was active only in B-lymphocyte-type cells and not in other cell types (1, 9). Thereafter, many more cellular and viral enhancers were described, including a steroid hormone-responsive segment in mouse mammary tumor virus (4), the particularly strong enhancers associated with immediate-early genes of human and mouse cytomegaloviruses (HCMV and MCMV, respectively) (3, 7), and zinc-responsive enhancers associated with human and mouse metallothionein genes (28). The typical enhancers of viral or cellular genes are approximately 100 to 400 bp long and contain binding sites for several DNA-binding transcription factors. For facilitated identification of enhancers, a selection system termed "enhancer trap" can be used (20,33). One simple approach is to transfect linearized SV40 genomic DNA lacking its own enhancer i...