“…Although superstition is rooted in cultural traditions and has often been the central pillar of environmental sustainability (Mawere & Awuah-Nyamekye, 2015), there remains limited understanding of how superstition influences environmental sustainability expenditure. Moreover, whilst it is widely recognised that superstition endures in society (Tsang, 2004a;Wang, Hernandez, Minor & Wei, 2012;Ya'akov, Ruffle & Shtudiner, 2018) and that superstition predicts attitudes (Chen, 2018Tsang, 2004b, to date we know little about how these constructs work in concert with one another to influence sustainability expenditure of firms. This issue is particularly important given that superstition is inextricably interwoven with environmental protection (Mawere & Awuah-Nyamekye), and superstition and attitudes are pivotal features of many societies in developing countries (see Tsang, 2004).…”