Downstream information sharing and sales channel selection in a platform economy

Zheng, Hong; Li, Guo; Guan, Xu; Sethi, Suresh P.; Yu, Li

doi:10.1016/j.tre.2021.102512

Cited by 57 publications

(14 citation statements)

References 33 publications

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“…According to equation (46), in the reselling model, the net discount for the supply chain is expressed as equation (47). Similarly, the expected profit of the supply chain as a whole in the reselling pattern is simplified to equation (48).…”

Section: When Jmentioning

confidence: 99%

Dynamic decision modeling of production and marketing in low-carbon supply chains considering delay effects

Zhou¹,

Zhan

Hui

et al. 2023

Science Progress

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This article deals with a dynamic decision-making model for a low-carbon supply chain which consists of a manufacturer and a platform retailer. Consideration of delay effects, a delayed differential equation for the effect of low-carbon investment efforts (LIE) in R&D and low-carbon promotional effort (LPE) on low-carbon goodwill (LG) is developed. Moreover, Hamilton's function is applied to solve the decision problem of optimal control. In the model, the differences between the agency selling and reselling patterns are analyzed by comparing LIE, LPE, LG, and net discounted profit. The commission system is a key measure for dynamic decision making on low-carbon products, while the commission rate is also an important reference point for decision making on cooperation patterns. In contrast to the findings of previous studies, this article derives specific thresholds for commissions. Furthermore, this study considers delay effects from a dynamic perspective. The findings show differences in both decentralized and centralized decision-making solutions for supply chains as the delay time changes. The proposed models are analyzed mathematically and numerical examples are illustrated to justify the feasibility of the model in reality. This study provides new insights into the choice of platform sales patterns for firms to develop agency selling and reselling partnership solutions in practice.

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Section: When Jmentioning

confidence: 99%

Dynamic decision modeling of production and marketing in low-carbon supply chains considering delay effects

Zhou¹,

Zhan

Hui

et al. 2023

Science Progress

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“…Zhang and Zhang (2020) point out that e-retailers can conceal information under agency sales and share information under resale to prevent suppliers from entering. Zheng et al (2021) study the information sharing strategy between online retailers and suppliers who have sold products through online retailers' retail channels in the platform economy. Xu et al (2022) study the balance between two symmetrical VOCC and one booking platform encroachment and information sharing, and point out that the freight forwarder sharing information will be affected by VOCC encroachment strategy and market demand state.…”

Section: Research On Information Sharing Considering E-commerce Platformmentioning

confidence: 99%

The pricing strategies under the online platform selling mode with information sharing

Cao

Yuan

Wen

et al. 2023

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PurposeDifferent information sharing mechanisms and online platform information sharing to different charging models are compared and analyzed.Design/methodology/approachThis paper uses the Stackelberg game model to study the demand information sharing and pricing decisions.FindingsThe results show that: (1) the retailer's pricing strategy is the highest when both of them obtain information, while the manufacturer's pricing strategy is affected by the related attributes of different products, such as the sensitivity of consumers to product prices; (2) in the online platform sales model, the demand information data sharing owned by the online platform can bring more expected profits to the whole supply chain and the members of the supply chain, and the higher the accuracy of the information, the higher the expected profit; (3) when the cost of obtaining demand information is zero, that is, the online platform shares the information data about market demand free of charge, the retailer and manufacturer tend to obtain information; (4) for the online platform, charging a certain fee can achieve higher expected profits than free sharing.Originality/valueBased on the single platform online sales model, this paper uses the Stackelberg game model to study the demand information sharing and pricing decision of a manufacturer and a retailer selling products through the same online platform.

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“…They also analyze the platform's incentive to disclose information under different channel structures. Zheng et al (2021) examine whether the supplier with an existing reselling channel should join the agency channel on the platform under asymmetric information. They suggest that the platform may share information to promote the establishment of an agency channel for the supplier.…”

Section: Literature Reviewmentioning

confidence: 99%

Supplier encroachment and information transparency on fresh produce e‐commerce platform: Impacts on the traditional channel

et al. 2022

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As fresh produce e‐commerce develops, some suppliers with traditional channels begin to encroach online through agency or reselling mode of the platform. This paper studies the supplier's entry mode choice and the platform's information sharing strategy and analyzes impacts on the traditional channel. It reveals that the platform may voluntarily share information. However, increasing commission fees may inhibit the sharing motivation. The supplier may choose entry with agency selling to induce information sharing even at high commission fees. Under equilibrium strategy, the traditional channel demand and the retailer's profit may increase, indicating that supplier encroachment may achieve all‐win situation.

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Downstream information sharing and sales channel selection in a platform economy

Cited by 57 publications

References 33 publications

Dynamic decision modeling of production and marketing in low-carbon supply chains considering delay effects

Dynamic decision modeling of production and marketing in low-carbon supply chains considering delay effects

The pricing strategies under the online platform selling mode with information sharing

Supplier encroachment and information transparency on fresh produce e‐commerce platform: Impacts on the traditional channel

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