Downsizing and the fragility of corporate reputation: An analysis of the impact of contextual factors

Schulz, Ann‐Christine; Johann, Sarah

doi:10.1016/j.scaman.2017.11.004

Cited by 17 publications

(13 citation statements)

References 89 publications

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“…Standard estimation displays that H2 which measures that restructuring significantly and positively affects corporate branding was accepted as H 2 : β = 0.40, t = 4.16, p = 000, which means restructuring is positively and significantly affecting corporate branding of education institutes in Pakistan. This result is inconsistent with that of the previous studies ( Akumu and Nzulwa, 2018 ; Schulz and Johann, 2018 ; Acevedo, 2020 ). The reason for such contradiction could be differences in culture ( Małgorzata et al, 2021 ), brand loyalty ( Muhammad, 2021 ), strong brand image ( Anas et al, 2021 ), etc.…”

Section: Data Analyses and Resultscontrasting

confidence: 99%

“…In sum, according to previous research, there are many negative implications of downsizing on customers, employees, investors, and suppliers. Consequently, because of downsizing the future prospects of the company will become uncertain in the eyes of stakeholders and they consider the firm less favorable due to restructuring ( Schulz and Johann, 2018 ). In critical cases like layoffs, careful consideration about brand, employees, and customers before that layoff restructuring is required.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

“…But these signals are delivered to stakeholders using some information intermediaries. These channels such as magazines, research reports, social media sites, chat rooms, and news create an overall judgment about the corporate brand ( Schulz and Johann, 2018 ). So, the information regarding continuous or sudden restructuring can also spread very easily.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

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Restructuring Interlinked With Employer and Corporate Branding Amidst COVID-19: Embodying Crowdsourcing

et al. 2022

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The COVID-19 pandemic is an unprecedented time in history. Surrounding this pandemic are many enormous uncertainties across the globe. Severe consequences have assessed for the incomes of almost 84% of employers and 68% of self-employed who are working and living in countries that are or have went through a phase of closing workplaces. Similarly, the global rate of unemployment is also expected to be increased in the coming years as 54% of employers worldwide are running their businesses in the hardest-hit sectors. All of these clearly show the uneven impact of the Coronavirus crisis (COVID-19) which will remarkably compound already present inequalities, difficulties, and vulnerabilities. The economic ramifications for 186 countries under the crunch of the COVID-19 pandemic is also considered tremendous for Pakistan. The core aim of this research was to test a new conceptual framework depicting the ramifications of restructuring processes carried out by management for their organizations amidst the COVID-19 pandemic on an Institute’s reputation as an employer brand. It also investigates the impact of perceived restructuring on a corporate brand promise made by the university or institute from the viewpoints of other key stakeholders and potential job seekers. The current study had proposed four hypotheses and according to the results of Structural Equation Modeling, the direct hypothesis based upon the relationship between restructuring and employer branding has been rejected. This study shows that restructuring and employer branding has a negative and insignificant effect on each other. The second direct hypothesis of the study that measures the effect of restructuring on corporate branding has been accepted. A corporate brand is a kind of a hub and it considers how an institute treats and deals with all of its stakeholders. It is different from employer brand as the perceptions of employees were the main focus. So, according to the results restructuring did not cause massive damage to the overall outlook of the institute. Furthermore, for the purpose of mediation analysis, the maximum likelihood method by bootstrapping was adopted to test the indirect hypotheses of the study. Crowdsourcing was introduced as a mediator in this study with restructuring, employer, and corporate brand all together in one framework, which is the novel aspect of this study. There are two indirect hypotheses and according to the results both of them did not show any insignificant results. Firstly, the study analyzed mediation among crowdsourcing, restructuring, and employer branding which was fully accepted as the results showed full mediation between these constructs. Secondly, the study analyzed mediation among crowdsourcing, restructuring, and corporate branding which was partially accepted as results showed partial mediation between these constructs.

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Section: Data Analyses and Resultscontrasting

confidence: 99%

Section: Hypotheses Developmentmentioning

confidence: 99%

Section: Hypotheses Developmentmentioning

confidence: 99%

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Restructuring Interlinked With Employer and Corporate Branding Amidst COVID-19: Embodying Crowdsourcing

et al. 2022

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“…In addition, the way workers are treated is part of the "credence attributes" that consumers value (Baron, 2011). Consistent with these observations, the literature in management shows that mass dismissals negatively affect firms' reputation as assessed by senior executives and outside directors in the America's Most Admired Corporations (AMAC) survey -see Flanagan and O'Shaughnessy (2005); Love and Kraatz (2009); Schulz and Johann (2018). In contrast, evidence of social reactions to dismissals from outside the business community is only anecdotal (see e.g.…”

Section: Introductionmentioning

confidence: 80%

Don't Downsize This! Social Reactions to Mass Dismissals on Twitter

et al. 2020

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Any opinions expressed in this paper are those of the author(s) and not those of IZA. Research published in this series may include views on policy, but IZA takes no institutional policy positions. The IZA research network is committed to the IZA Guiding Principles of Research Integrity. The IZA Institute of Labor Economics is an independent economic research institute that conducts research in labor economics and offers evidence-based policy advice on labor market issues. Supported by the Deutsche Post Foundation, IZA runs the world's largest network of economists, whose research aims to provide answers to the global labor market challenges of our time. Our key objective is to build bridges between academic research, policymakers and society. IZA Discussion Papers often represent preliminary work and are circulated to encourage discussion. Citation of such a paper should account for its provisional character. A revised version may be available directly from the author.

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“…All these factors, whether it is the weak predictability of the situation at the beginning of the pandemic, or the significant rate of burnout resulting from the depletion of available resources (it should be noted here that it is both financial/material and human), have only exacerbated the overall fragility of the reputation. It is the fragility that is, according to the literature, the most characteristic feature of reputation [13][14]. The aim of the presented study is therefore to examine the effects of a pandemic on the reputation of healthcare providers.…”

Section: Introductionmentioning

confidence: 99%

Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market

Pollák

Markovıč

Malinak³

et al. 2022

SHS Web Conf.

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The issue of corporate reputation management is one of the key areas in the process of building trust between the supply and demand side of the market. The services sector, which, as a rule, works predominantly with intangible products, is particularly vulnerable to reputational damage. The presented study aims to examine the impact of the COVID-19 pandemic on the overall level of reputation of eleven Slovak teaching hospitals. The data sources used in the form of publicly available databases cover both the traditional factors of the brick-and-mortar market, as well as the factors related to the virtual Internet environment. The results of the analysis point to the fact that while the traditional level of reputation of the entities reflected changes in the market only to a relatively limited extent, the level of the online reputation of the analysed entities decreased significantly due to the pandemic. This finding underscores the fact about the fragility of reputation in the Internet environment. By comparing individual reputational factors in the pre-pandemic period with the situation during the peak of the third wave of the pandemic, the study offers a relatively compact knowledge base for formulating basic transformations for comprehensive research into the impact of a pandemic on corporate competitiveness.

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Downsizing and the fragility of corporate reputation: An analysis of the impact of contextual factors

Cited by 17 publications

References 89 publications

Restructuring Interlinked With Employer and Corporate Branding Amidst COVID-19: Embodying Crowdsourcing

Restructuring Interlinked With Employer and Corporate Branding Amidst COVID-19: Embodying Crowdsourcing

Don't Downsize This! Social Reactions to Mass Dismissals on Twitter

Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market

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